Skechers Stock Hits $310M in Trading Volume Ranks 297th as PGA Tour Sponsorship Bolsters Brand Exposure

On August 18, 2025, Skechers (SKX) traded with a volume of $0.31 billion, ranking 297th in market activity. The stock edged up 0.03% amid news of a high-profile sponsorship agreement. Skechers has secured the title sponsorship of the PGA TOUR Champions’ World Champions Cup, a three-team global golf tournament set for December 4-7, 2025 in Florida. The event, hosted at Feather Sound Country Club, will feature Team USA, Team International, and Team Europe competing in team and singles matches across nine-hole formats. Skechers’ partnership includes branding as the official shoe and on-site activations such as a pop-up shop and VIP hospitality suite, aiming to enhance fan engagement and brand visibility. The tournament also aligns with Shriners Children’s, a nonprofit pediatric care provider, as the official charity partner, broadening the event’s social impact.

The sponsorship underscores Skechers’ strategy to leverage sports partnerships to strengthen its global brand presence. By associating with a prestigious golf event, the company aims to reinforce its position as a lifestyle and performance footwear leader. The tournament’s alignment with the PGA TOUR’s established traditions, such as the Ryder Cup, positions Skechers to reach a broad audience of sports enthusiasts and luxury consumers. Additionally, the event’s focus on team rivalries and high-profile athletes could amplify the brand’s exposure through media coverage and live broadcasts on ABC and ESPN, potentially driving long-term customer loyalty.

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