Skechers Shares Dip as $500M Trading Volume Ranks 259th Amid New Basketball Line and Patent Lawsuit

On August 1, 2025, Skechers (SKX) saw a 0.40% decline in share price, with a trading volume of $0.50 billion—a 139.37% increase from the previous day—ranking 259th in market activity. The stock’s performance coincided with a series of strategic moves in the sports footwear sector and a legal challenge from rival brand Kizik.

Skechers introduced the SKX Full-Court Press basketball shoe, featuring WNBA star Rickea Jackson and NBA athletes like Joel Embiid and OG Anunoby as ambassadors. The product, designed for competitive play, includes TPU midsole technology and a grippy rubber outsole. This follows the brand’s 2023 entry into basketball footwear and the recent opening of its first performance store in Canada. Expanding its performance lineup, Skechers also launched the AERO series for running and the SKX_2 football boot, signaling a broader push into technical sports markets.

Legal pressures emerged as Kizik’s parent company sued Skechers for alleged patent infringement related to hands-free slip-on technology. Skechers dismissed the claims as “baseless,” a stance that could influence investor sentiment amid ongoing litigation risks. Meanwhile, the appointment of Anunoby and other NBA stars to its roster aims to bolster brand credibility in a category dominated by Nike and Adidas.

A strategy of buying the top 500 stocks by daily volume and holding for one day generated a 166.71% return from 2022 to present, outperforming the 29.18% benchmark by 137.53%. This highlights the impact of liquidity concentration in short-term trading environments.