Skechers U.S.A., Inc. (NYSE:SKX) Annual Results: Analysts' Forecasts for 2025

Skechers U.S.A., Inc. (NYSE:SKX) has just released its annual results, and analysts are buzzing with their forecasts for the coming year. The global footwear leader reported record sales of $8.97 billion in 2024, a 12.11% increase from the previous year, driven by both wholesale and direct-to-consumer operations. Earnings also grew significantly, with diluted earnings per share increasing by 19.2% to $4.16. With these impressive results, what do analysts expect for SKX in 2025?



Analysts have a strong buy consensus on SKX stock, with an average price target of $81.73, indicating a potential increase of 23.78% from the current stock price. This optimism is driven by several factors:

1. Strong Consumer Demand: Analysts have noted the robust global consumer demand for Skechers' products, which has driven record sales and earnings growth. This demand is expected to continue, supported by effective marketing campaigns.
2. Diversified Product Portfolio: Skechers' diverse range of lifestyle and performance footwear, apparel, and accessories caters to a wide range of consumers, from athletes to casual wearers. This diversification helps drive sales and growth.
3. Comfort Technology: Skechers' focus on comfort technology has resonated with consumers, making its products appealing to a broad audience. The company's commitment to innovation in this area is expected to continue driving demand.
4. Expansion into New Markets: Skechers' expansion into new markets, such as India and Japan, has contributed to its growth. The company's continued investment in international markets is expected to drive further revenue growth.
5. Strong Marketing Campaigns: Skechers' powerful marketing campaigns, featuring celebrities like Howie Mandel and Martha Stewart, have helped drive sales, particularly during the holiday season. The company's continued investment in marketing is expected to maintain this momentum.



However, analysts have also raised concerns about inventory management and the potential impact of tariffs and trade uncertainty on the company's supply chain and cost structure. To maintain its growth trajectory, Skechers will need to address these challenges effectively.

In conclusion, analysts' forecasts for Skechers U.S.A. (NYSE:SKX) in 2025 are overwhelmingly positive, driven by strong consumer demand, a diversified product portfolio, and the company's commitment to innovation and expansion. With a strong buy consensus and an average price target of $81.73, investors should keep a close eye on SKX stock as the company continues to execute its strategic product, marketing, and operational plans.