Sinclair's Strategic Evolution: AMP Sales & Marketing Solutions and AMP Media

Sinclair Broadcast Group (SBGI) has announced two major initiatives, AMP Sales & Marketing Solutions and AMP Media, marking a significant evolution in the company's sales and content divisions. These strategic moves aim to expand Sinclair's offerings, redefine how it engages clients, audiences, and partners, and position the company for growth in the ever-evolving media landscape.

AMP Sales & Marketing Solutions: A Unified Advertising and Integrated Marketing Team
Sinclair's sales division will transform into AMP Sales & Marketing Solutions, a unified advertising sales and integrated marketing team. This strategic evolution is designed to empower Sinclair's sales teams with tools, opportunities, and support to thrive in a changing industry. By unifying advertising sales and integrated marketing, AMP Sales & Marketing Solutions will deliver innovative, creative, and tech-forward campaigns for brands across the U.S.

AMP Media: A Dynamic Content Brand for Non-News Original Content
In addition to AMP Sales & Marketing Solutions, Sinclair is launching AMP Media, a dynamic new brand focused on non-news content and original programming. AMP Media will serve as Sinclair's overarching content brand, blending industry-leading programming and storytelling with cutting-edge technology and creativity. This new brand will encompass Sinclair's non-news original content, including podcasts like "The Triple Option," "Throwbacks," and "Unfiltered Soccer with Landon Donovan and Tim Howard," as well as social verticals.

By launching AMP Media, Sinclair is expanding its reach across multiple platforms, diversifying its content portfolio, strengthening its brand and reputation, and leveraging its existing infrastructure and resources. This strategic move will enable Sinclair to engage with clients, audiences, and partners across various media touchpoints, ultimately driving growth and enhancing its impact across the evolving media ecosystem.

Sinclair's strategic evolution through AMP Sales & Marketing Solutions and AMP Media signals its commitment to reshaping how it engages with consumers and delivers value to clients across all media touchpoints. These bold initiatives reflect the company's ongoing efforts to innovate, drive growth, and enhance its impact across the evolving media landscape. As Sinclair unveils a new client-facing landing page and comprehensive media campaign in the coming weeks, investors and industry observers will be watching closely to see how these strategic moves translate into tangible results.