Sinclair Inc Launches 'Sinclair Cares: Texas Tragedy Relief' Campaign

Sinclair Inc has launched the 'Sinclair Cares: Texas Tragedy Relief' campaign to support those affected by recent floods in Texas. The campaign, in partnership with The Salvation Army, aims to provide emergency assistance such as meals, shelter, and clean-up kits to survivors and first responders. Donations can be made on SinclairCares.com, with 100% of funds going directly to support efforts. This initiative demonstrates corporate social responsibility and could enhance Sinclair's public image and brand value.

Sinclair Inc. has announced the launch of 'Sinclair Cares: Texas Tragedy Relief,' a national fundraising campaign in partnership with The Salvation Army to support those affected by recent flooding in Texas. The initiative, which began on July 8, 2025, aims to provide critical emergency assistance, including mobile feeding units, meals, hydration, shelter, clean-up kits, hygiene kits, and emotional care to survivors and first responders.

Rob Weisbord, Chief Operating Officer and President of Local Media at Sinclair, stated, "The devastation caused by the recent flooding is truly heartbreaking, and our deepest condolences go out to the families who have lost loved ones. Sinclair is part of this community, and in times like these, we believe it’s our responsibility to step up and help. Through Sinclair Cares: Texas Tragedy Relief, we hope to mobilize our audiences and help provide immediate support to those impacted."

Sinclair’s stations in San Antonio (KABB and WOAI) and Austin (KEYE) have been providing continuous coverage since the flooding began on July 4, expanding newscasts to include extended live coverage. To further support the effort, Sinclair has deployed 10 journalists and additional resources from other markets to assist with comprehensive coverage across all platforms.

Commissioner Merle Heatwole, National Commander of The Salvation Army, expressed gratitude for the partnership, stating, "Our hearts break for every family affected by the floods in Texas. In times like these, The Salvation Army is committed to being a steady and compassionate presence – meeting urgent physical needs while also offering emotional and spiritual care. We are grateful for partners like Sinclair who stand with us to bring hope, comfort, and practical support to survivors and first responders as they navigate this tragedy."

Donations can be made securely on SinclairCares.com, with 100% of funds going directly to support the relief efforts. This initiative demonstrates Sinclair’s commitment to corporate social responsibility and could enhance its public image and brand value.

References:
[1] https://www.businesswire.com/news/home/20250708538514/en/Sinclair-Launches-Sinclair-Cares-Texas-Tragedy-Relief-Campaign-in-Partnership-with-The-Salvation-Army
[2] https://www.morningstar.com/news/business-wire/20250708538514/sinclair-launches-sinclair-cares-texas-tragedy-relief-campaign-in-partnership-with-the-salvation-army