Sinclair's Big Bet: Valeria Riccioli to Revolutionize The National News Desk

Ladies and gentlemen, buckle up! Sinclair just made a power move that could shake up the news industry. They've appointed Valeria Riccioli as the new Director of Content for The National News Desk. This isn't just a hire; it's a game-changer. Riccioli brings nearly two decades of experience in national news, having served as Vice President of Talent at Newsmax and spending 15 years at FOX News Media. She's a dynamo, a force to be reckoned with, and she's about to take Sinclair's news desk to the next level.



Why is this such a big deal? Let's break it down:

1. Proven Leadership: Riccioli has a track record of driving audience growth and engagement. She's managed on-air talent, developed programming, and led special coverage for major events. This is the kind of experience you need to make waves in the news industry.

2. Content Development: She's been at the forefront of news programming, from developing shows to leading coverage of presidential elections. This means she knows how to create content that grabs attention and keeps viewers hooked.

3. Strategic Mindset: Riccioli's background in media consulting shows she's got a strategic mindset. She knows how to navigate the complexities of modern news media and make sure The National News Desk stays ahead of the curve.

4. Adaptability and Innovation: Her career trajectory shows she can adapt to different roles and environments. This is crucial in a rapidly evolving media landscape where innovation is key.

5. Audience Engagement: Riccioli's experience in managing on-air talent and developing programming means she knows how to engage audiences across multiple platforms. This is essential for The National News Desk, which airs on more than 80 stations and is available on various digital platforms.

Sinclair is making a bold move here, and it's one that could pay off big time. Riccioli's leadership is expected to influence the future direction and expansion of The National News Desk by leveraging Sinclair’s extensive resources of local stations nationwide. Since its launch in 2021, The National News Desk has expanded rapidly, now airing on more than 80 stations across the country with morning, evening, late-night, and weekend newscasts. This expansion is further supported by the platform's availability on all Sinclair news websites, TheNationalDesk.com, and YouTube, all of which are accessible free of charge.



Riccioli's appointment aligns with Sinclair's commitment to innovation and audience engagement. She expressed her excitement to join the team and bring her national news experience to Sinclair’s vast, multi-platform audience. She stated, "I am thrilled to join the Sinclair team and work at a media company fueled by innovation. I’m looking forward to bringing my national news experience to Sinclair’s vast, multi-platform audience at such a critical inflection point in news media consumption."

So, what does this mean for you? It means you need to pay attention to The National News Desk. With Riccioli at the helm, this platform is poised for growth, and you don't want to miss out on the action. Stay tuned, because this is going to be one heck of a ride!