Simon Property Group's Trading Volume Drops 38.33% Ranking 352nd in Market

On April 1, 2025, Simon's trading volume reached 2.46 billion, a 38.33% decrease from the previous day, ranking 352nd in the day's stock market. Simon Property Group (SPG) rose by 0.23%, marking two consecutive days of gains, with a total increase of 1.33% over the past two days.

Simon Property Group has entered into a strategic partnership with Adentro, a guest marketing solution provider, to enhance the shopping experience for retail brands within its malls. This collaboration leverages Adentro's technology to utilize first-party anonymized data from on-site Wi-Fi engagement across Simon properties, aiming to create a unified shopping experience by integrating digital and physical channels. The partnership is expected to capitalize on the projected $112 billion US connected commerce market by 2025.

Adentro's platform will enable retail brands to curate and optimize high-intent shopping audiences for targeted display, social media, and CTV campaigns. The technology utilizes secure OpenRoaming™ profiles on consumers' mobile devices, provided by the Wireless Broadband Alliance (WBA), ensuring frictionless data collection while adhering to privacy standards. This initiative allows Simon to provide its retail tenants with enhanced capabilities to target high-intent shoppers, creating a cohesive customer journey that bridges in-mall and online experiences.

For Simon, this partnership addresses two critical business challenges: creating new revenue streams beyond traditional rent models and strengthening tenant relationships by delivering value-added services that potentially improve their sales performance. This move represents an important evolution in Simon's business model from a pure real estate operator to a retail media platform provider. By helping tenants better connect their physical and digital presence, Simon is directly addressing the challenge of proving the enduring value of physical retail space in an increasingly digital world.

From an asset utilization perspective, the partnership enables Simon to extract additional value from existing infrastructure without significant capital investment. The Wi-Fi networks already deployed across Simon properties are being transformed into strategic data-gathering assets that generate incremental revenue opportunities. This strategic direction could help insulate the REIT from the fundamental challenges facing retail real estate, ultimately supporting property values and rental rates across its portfolio.