Simon Property Group Shares Drop 0.23% as 320M Volume Slides to 310th Rank Mall Giant Launches Humana Walking Club to Boost Wellness and Data Insights

On August 14, 2025, Simon Property Group (SPG) closed with a 0.23% decline, trading at a daily volume of $320 million, ranking 310th in market activity. The REIT announced a strategic partnership with health company Humana to launch the Humana Walking Club initiative, aiming to promote wellness and community engagement across 21 Simon shopping centers nationwide. The program, active through December 2025, features free monthly walks, challenges, and branded kiosks targeting older adults, leveraging Simon's omnichannel marketing platform to generate consumer insights for Humana.

Simon Media & Experiences, the company's media division, will implement the program using customized digital assets and physical spaces at participating properties. Executives emphasized the initiative's alignment with Simon's role as a hub for experiential retail and community interaction. Chip Harding, Simon's EVP, highlighted the organic evolution of the program from existing visitor activity at malls, while Humana's Tracy Nolan framed physical activity as a "medicine" for longevity and social connection. The partnership underscores Simon's focus on diversifying revenue streams through value-added services and brand collaborations.

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