Siebert Financial and Next Securities form strategic agreement for AI-driven trading tools.

Siebert Financial Corp and Next Securities have entered a strategic agreement to combine Next Securities' AI technology and innovation expertise with Siebert's financial infrastructure and nationwide market reach in the US. The agreement aims to deliver new tools and content-rich opportunities to investors, emphasizing ease of trading and access to meaningful market insights.

New York and Miami, South Korea, Oct. 01, 2025 (GLOBE NEWSWIRE) — Siebert Financial Corp. (NASDAQ: SIEB) and Next Securities have entered into a strategic agreement that combines Next Securities' AI technology and innovation expertise with Siebert's robust financial infrastructure and nationwide market reach in the US. The agreement aims to deliver new tools and content-rich opportunities to investors, emphasizing ease of trading and access to meaningful market insights.

At its core, the agreement unites technology and infrastructure: Next Securities contributes its deep experience in AI, digital platforms, and next-generation trading, while Siebert brings its financial infrastructure, capital markets capabilities, and extensive distribution network. The result is a strategic foundation that positions Next Securities' AI technology for global scale and enables Siebert to continue advancing both its platform and content capabilities.

“This agreement captures the heart of Siebert’s evolution. We believe the future of finance lies in the seamless integration of technology and insights for investors,” commented John J. Gebbia, CEO of Siebert Financial Corp. “Partnering with Next Securities will allow us to elevate our platform and deliver richer, AI-enabled experiences to our clients and partners. Over time, we anticipate a close collaboration across our teams, unlocking new capabilities and reaching new markets together.”

Under the terms of the agreement, the two firms will combine their strengths to work toward opportunities that integrate trading convenience with high-quality, timely financial information. Siebert and Next Securities intend to explore other opportunities to broaden this relationship, including through technology and global expansion efforts and the integration of digital assets capabilities.

“This relationship marks a new chapter. By combining Next Securities’ innovation mindset with Siebert’s institutional strength, we can build capabilities that empower every investor with new innovative tools,” commented Seungyeon Kim, CEO of Next Securities, and former executive at Toss Securities, TikTok, and Google. “Together, we plan to reimagine how people engage with financial markets.”

The agreement comes at a time when the generative AI in fintech market is expected to expand by USD 5.56 billion between 2024 and 2029, growing at a CAGR of 36.9% Generative AI in the Fintech Market 2025-2029: Growth Opportunities in Fraud Detection, Business Analytics & Reporting, Quantitative & Asset Management, Virtual Assistance, and Customer Behavior Analytics^[2]. This dynamic market is driven by factors such as the demand for hyper-personalized financial services, strategic goals for improved operational efficiency, cost optimization, and the spread of foundational models together with the democratization of AI development.

Siebert Financial Corp. is a diversified financial services company that has been a member of the NYSE since 1967. Through its subsidiaries, Siebert provides a full range of brokerage and financial advisory services. Next Securities, on the other hand, is a Korean fintech and broker-dealer specializing in next-generation, AI-driven user experience (UX) brokerage services.

The strategic partnership between Siebert and Next Securities is poised to leverage the strengths of both companies to deliver innovative financial solutions to investors.