Siebert Financial Harnesses AI for Efficient Compliance and Marketing Amid Industry Layoffs.

Siebert Financial, a full-service broker-dealer and RIA firm managing $18 billion in assets, has integrated AI into compliance review, client communications, and marketing. The firm has achieved a 15-fold increase in client communications and content output, a 40-70% reduction in marketing and communications production costs, and a 5-fold increase in engagement with newsletters for investors under 35. Siebert uses AI to augment human staff, not replace them, ensuring compliance with SEC and FINRA guidelines.