Siebert Financial's "Generation Wealth" campaign reframes investing for Gen Z with a focus on indulgence, digital culture, and financial empowerment.

Siebert Financial Corp. has launched the "Generation Wealth" campaign to connect with Gen Z investors. The campaign, developed by in-house agency Gebbia Media, emphasizes indulgence, digital culture, and financial empowerment. It rejects outdated financial messaging and features creators and influencers with non-traditional paths to wealth. The campaign runs across digital, social, and creator-led content, inviting young investors to invest with confidence and without compromise. Siebert Financial is also investing in tech-forward platforms, digital-first products, and AI tools to engage the next generation of investors.

Siebert Financial Corp. has launched the "Generation Wealth" campaign, a multi-platform initiative designed to connect with Gen Z investors. Developed by the in-house creative agency Gebbia Media, the campaign emphasizes indulgence, digital culture, and financial empowerment, aiming to resonate with the unique financial mindset of this generation.

The campaign rejects traditional financial messaging, focusing instead on a message of indulgence and responsibility coexisting. It features creators and influencers with unconventional paths to wealth, reflecting the diversity and ambition of Gen Z. The tone is aspirational yet non-preachy, borrowing visual cues from fashion and street culture rather than traditional financial settings.

Running across digital, social, and creator-led content, the campaign invites young investors to invest with confidence and without compromise. Siebert Financial is also investing in tech-forward platforms, digital-first products, and AI tools to engage the next generation of investors. The campaign launches in July across U.S. markets, with the first wave of influencer content and digital media, followed by out-of-home placements in Miami, New York, and Los Angeles.

About Siebert Financial Corp.
Siebert is a diversified financial services company that has been a member of the NYSE since 1967. Through its subsidiaries, Siebert provides a full range of brokerage and financial advisory services, including securities brokerage, investment banking and capital markets services, investment advisory and insurance offerings, securities lending, corporate stock plan administration solutions, and entertainment and media productions. For over 55 years, Siebert has valued its clients, shareholders, and employees.

References:
[1] https://finance.yahoo.com/news/siebert-financial-launches-generation-wealth-123000925.html
[2] https://www.marketscreener.com/quote/stock/SIEBERT-FINANCIAL-CORP-10827/news/Siebert-Financial-Corp-Launches-Generation-Wealth-Campaign-to-Refra-Investing-for-Gen-Z-50525266/
[3] https://www.selfemployed.com/news/gen-z-prioritizes-smart-money-moves/