Siebert Financial Corp. shares rise 5.26% premarket after launching 'Generation Wealth' campaign targeting young investors.

Siebert Financial Corp. rose 5.26% in premarket trading, with the company launching 'Generation Wealth,' a multi-platform campaign aimed at engaging young investors. The campaign, developed by its in-house creative agency Gebbia Media, emphasizes a balanced approach to money management, encouraging indulgence and responsibility. This initiative aligns with the company's efforts to provide a full range of brokerage and financial advisory services, which likely contributed to the positive market sentiment.