Shopify Plunges 3.21% Amid Privacy Concerns

On March 31, 2025, Shopify's stock experienced a 3.21% drop in pre-market trading, reflecting investor concerns and market volatility.

Shopify has been under scrutiny due to allegations of data collection practices that may violate user privacy policies. The company is accused of using Applovin Pixel to track user behavior across different platforms, including Facebook and Shopify, to build a comprehensive user database. This practice raises concerns about potential regulatory actions and legal repercussions, which could impact Shopify's operations and stock performance.

Additionally, Shopify's partnership with Applovin has come under fire, with allegations that Applovin's data collection methods may be in violation of privacy policies. This has led to increased scrutiny of Shopify's data handling practices and potential legal risks. The company's stock has been volatile as a result, with investors closely monitoring the situation for any further developments.