Shoe Carnival's 15min chart triggers MACD Death Cross and Bearish Marubozu signals.

Shoe Carnival's 15-minute chart has triggered a MACD Death Cross and a Bearish Marubozu at 09/17/2025 12:30, indicating a potential continuation of downward momentum in the stock price. Sellers appear to be in control of the market, suggesting that bearish momentum is likely to persist.

Shoe Carnival Inc. (SCVL) has faced a significant setback following its Q2 earnings report, with its stock price experiencing a notable decline. The company reported a 7.9% year-on-year revenue decline and a 2.5% miss of analyst expectations, yet managed to beat earnings per share (EPS) estimates by 15.4% 5 Revealing Analyst Questions From Shoe Carnival’s Q2 Earnings Call^[1]. Despite the earnings outperformance, the stock's 15-minute chart has triggered a MACD Death Cross and a Bearish Marubozu on September 17, 2025, indicating a potential continuation of downward momentum .

The company's management attributed the earnings outperformance to a margin-first strategy, strategic inventory build, and a deliberate shift toward higher-income customers through the Shoe Station banner. CEO Mark Worden cited the company's margin-first approach and robust performance in premium product categories as key factors driving the success 5 Revealing Analyst Questions From Shoe Carnival’s Q2 Earnings Call^[1].

However, the market's reaction to the earnings report and the technical indicators suggest that investors are concerned about the company's future prospects. The MACD Death Cross and Bearish Marubozu are strong bearish signals, indicating that sellers are in control of the market and that bearish momentum is likely to persist.

Analysts have raised questions about the company's margin-first approach, the strategic purpose of the Shoe Carnival banner, and the risks of elevated inventory levels. Management has addressed these concerns, but the market's reaction to the earnings report and the technical indicators suggests that investors remain skeptical about the company's ability to execute its transformation strategy.

In the coming quarters, the StockStory team will be monitoring the pace and profitability of Shoe Station conversions, the effectiveness of inventory management in maintaining margins, and the impact of tariff-related cost pressures on both pricing and demand 5 Revealing Analyst Questions From Shoe Carnival’s Q2 Earnings Call^[1]. These factors will be critical milestones for tracking the success of Shoe Carnival's ongoing transformation.