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On August 11, 2025,
(FOUR) rose 1.68% with a trading volume of $0.22 billion, ranking 468th in market activity. The stock’s performance coincided with a strategic partnership announcement expanding its payment technology reach into space tourism.Shift4 collaborated with Blue Origin to enable cryptocurrency and stablecoin payments for New Shepard spaceflights. Customers can now use
, , and USDT/USDC via wallets like and MetaMask. Over 75 individuals have already traveled on the New Shepard rocket, and the integration aims to attract a growing crypto user base while streamlining international transactions in USD. Shift4’s CEO emphasized the initiative aligns with its mission to simplify commerce, positioning the company to benefit from the $4 trillion crypto asset class and rising demand for digital payment options.The move underscores Shift4’s focus on innovation, leveraging its existing infrastructure to support next-generation payment solutions. By facilitating crypto transactions for high-end purchases, the firm aims to enhance merchant and consumer adoption, particularly in niche markets like space travel. The partnership also highlights the company’s ability to expand into emerging industries while maintaining operational efficiency, as evidenced by its strong gross profit margin and recent revenue growth.
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