Shiba Inu Investors Pivot to Pepeto: A New Meme Coin Bull Run in 2025?

The meme coin market has long been a theater of speculative frenzy, but 2025 is witnessing a structural shift. Shiba Inu (SHIB), once the poster child of meme-driven crypto success, now faces diminishing returns as investors pivot to projects with clearer utility and governance frameworks. Meanwhile, Pepe (PEPE)—which briefly eclipsed SHIB in 2023—has also lost momentum, its deflationary model unable to sustain long-term value. Enter Pepeto (PEPETO), an Ethereum-based memecoin that has captured the imagination of a new generation of investors. With a presale raising over $6.6 million and a suite of blockchain-native tools, Pepeto is positioning itself as the next catalyst for a meme coin bull run.

The Decline of SHIB and PEPE: Structural Limitations Exposed

Shiba Inu's $0.0000120 price tag and $14.15 billion market cap mask deeper challenges. Its 590 trillion token supply, coupled with concentrated ownership among whales, has created a structural ceiling for growthIn this piece, we’ll look at how Shiba Inu is actually performing today, and why pepeto keeps grabbing attention as a coin with the …^[2]. While SHIB's ecosystem—Shibarium, NFTs, and DeFi integrations—has shown promise, these efforts have yet to translate into sustained price action. Similarly, Pepe's 2023 surge to $0.000028 was followed by a sharp decline, exposing the fragility of meme coins reliant on social virality without utilityShiba Inu vs Pepe: Which Memecoin Has More Potential?^[3].

Data from CoinGecko underscores this trend: in September 2025, SHIB's 24-hour trading volume stood at $205 million, while PEPE's hit $583 million—a temporary high—but both paled against the $15 million in real wagers processed by emerging projects like Rollblock (RBLK)Shiba Inu And Pepe Coins Trade Sideways While Rollblock …^[1]. The message is clear: investors are no longer satisfied with hype alone.

Pepeto's Value Proposition: Utility Meets Meme Culture

Pepeto's rise is rooted in its attempt to bridge the gap between meme virality and blockchain infrastructure. Unlike SHIB and PEPE, which lack robust utility, Pepeto offers:
- Zero-fee trading via PepetoSwap, an Ethereum-based decentralized exchange.
- Cross-chain liquidity through a bridge supporting Ethereum, BNB Chain, and Solana.
- High-yield staking with annual percentage yields (APYs) up to 272%Can Pepeto Surpass Pepe and Ethereum by End of …^[6].
- Transparency via smart contract audits from SolidProof and CoinsultIs Pepeto The Next Shiba Inu? As Binance Listing Gets Closer, Pepeto Races Toward A 5,000% Growth^[4].

These features have attracted both retail and institutional investors. The presale, priced at $0.000000146, has already raised $6.7 million, with over 100,000 community members rallying behind the projectShiba Inu And Pepe Coins Trade Sideways While Rollblock …^[1]. Analysts estimate that if Pepeto reaches PEPE's historical high, it could deliver 17,800% returns from its presale priceAnalysts call Pepeto one of the best crypto to buy now, with 100x+ potential from this presale stage. For anyone who missed Shiba Inu in 2021 or PEPE in 2023, Pepeto looks like …^[5].

Investor Behavior: From PVP to PVE

The migration from SHIB to Pepeto reflects broader shifts in meme coin investor behavior. In 2021, SHIB's success was driven by PVP (player versus player) dynamics—short-term speculation fueled by social media trends. By 2023, PEPE's rise demonstrated the power of PVE (player versus environment) strategies, where community-driven initiatives and tokenomics played a larger roleShiba Inu vs Pepe: Which Memecoin Has More Potential?^[3].

Pepeto appears to be capturing both paradigms. Its viral meme appeal (a playful twist on the Pepe frog) attracts PVP traders, while its infrastructure and governance model cater to PVE builders. This duality is critical in a market where 70% of meme coins fail within six months due to lack of utilityShiba Inu And Pepe Coins Trade Sideways While Rollblock …^[1].

The Road to a Bull Run: Listings and Liquidity

Pepeto's potential for a 2025 bull run hinges on two factors: exchange listings and sustained community growth. Discussions with Tier-1 exchanges like Binance are already underwayIs Pepeto The Next Shiba Inu? As Binance Listing Gets Closer, Pepeto Races Toward A 5,000% Growth^[4], and a listing would likely trigger a surge in liquidity. For context, PEPE's 2023 listing on major exchanges drove its trading volume to $363.5 million in September 2024Can Pepeto Surpass Pepe and Ethereum by End of …^[6]. If Pepeto replicates this trajectory, its $420 trillion supply could see significant price discovery.

Moreover, the project's zero-fee swaps and cross-chain capabilities position it to capture a share of the $1.2 trillion DeFi marketCan Pepeto Surpass Pepe and Ethereum by End of …^[6]. Early adopters, however, are advised to act swiftly: with only 10% of the total supply available during the presale, scarcity could drive FOMO (fear of missing out) as the listing nears.

Risks and Realities

While the case for Pepeto is compelling, risks remain. Meme coins are inherently volatile, and even projects with utility can falter if social sentiment shifts. Additionally, regulatory scrutiny of memecoins—particularly those with high APYs—could disrupt staking incentives. Investors must also navigate the crowded market, where 10,000 new tokens are created daily on platforms like Pump.funShiba Inu And Pepe Coins Trade Sideways While Rollblock …^[1].

Conclusion: The Next Meme Coin Superstar?

The migration from SHIB to Pepeto mirrors historical patterns in crypto: from hype-driven speculation to utility-focused innovation. With its blend of meme culture, Ethereum infrastructure, and institutional-grade security, Pepeto has the potential to redefine the category. For investors seeking the next life-changing return, the window is narrowing—but the rewards could be extraordinary.