Caliber, a real estate investor, developer, and manager, has partnered with Wolfgang Puck Catering to provide exclusive food and beverage services for PURE Pickleball & Padel's first-floor restaurant and bar, grab-and-go marketplace, pro arena concessions, and other amenities. The partnership aims to create a world-class experience for guests and will co-market corporate and social events that blend sports and entertainment. PURE is developing an 11+ acre site in the Riverwalk Development Project in Scottsdale, Arizona, and will be the largest indoor pickleball and padel facility in the world.
Caliber (NASDAQ: CWD), a real estate investor, developer, and manager, has announced a strategic partnership with Wolfgang Puck Catering to provide exclusive food and beverage services for PURE Pickleball & Padel's upcoming facility in Scottsdale, Arizona. The partnership will cover multiple venues within the facility, including the first-floor restaurant and bar, grab-and-go marketplace, pro arena concessions, and other amenities.
The development, situated on an 11+ acre site in the Riverwalk Development Project, aims to be the world's largest indoor pickleball and padel facility. The 196,726 square feet state-of-the-art complex will feature a 1,200-seat pro arena, 40 indoor pickleball courts, 8 indoor padel courts, and various amenities including a sports performance center, restaurant, and rooftop patio. The project is funded through Caliber's Pickleball at Riverwalk Fund, accepting investments from accredited investors and qualified opportunity zone funds (QOFs) [1].
The partnership with Wolfgang Puck Catering represents a significant enhancement to Caliber's PURE Pickleball & Padel development, adding considerable brand value and revenue diversification to what was already positioned as a landmark facility. The 10-year exclusive agreement extends beyond simple food service, encompassing comprehensive hospitality operations across multiple venue spaces including restaurants, bars, VIP areas, and event spaces.
The nearly 200,000 square foot facility aims to be the world's largest indoor pickleball and padel complex, located in the commercially attractive Talking Stick Entertainment District near Scottsdale. What's particularly noteworthy is the co-marketing arrangement between PURE and Wolfgang Puck Catering, which creates potential for high-margin corporate and social events blending sports activities with premium culinary experiences.
This development leverages two significant trends: the explosive growth of pickleball (America's fastest-growing sport) and the continued premium consumers place on experiential entertainment venues. By securing a globally recognized hospitality partner, Caliber strengthens the facility's ability to attract clientele beyond just sports enthusiasts, potentially increasing foot traffic and per-visitor spending.
For investors, this development has been structured through the Pickleball at Riverwalk Fund, allowing participation from both accredited investors and qualified opportunity zone funds. The partnership with Wolfgang Puck substantially derisks the food and beverage component of the business model, replacing operational uncertainty with the proven expertise of a premium hospitality brand, potentially improving projected returns for the development's investors.
References:
[1] https://www.stocktitan.net/news/CWD/legendary-hospitality-brand-partners-with-world-s-largest-indoor-crex6wj29oqw.html
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