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Ethereum (ETH) has shown resilience, stabilizing above the $2,500 mark. On July 5, 2025, ETH was trading around $2,505, marking a 0.56% increase over the past 24 hours. This stability comes as
, Inc. (SBET) reaffirmed its commitment to as a foundational layer for global finance. The company, known for its innovative approach in the sports betting and iGaming industries, has adopted ETH as its primary treasury reserve asset.SharpLink's strategy involves not just holding ETH but actively deploying it through native staking, restaking, and Ethereum-based yield strategies. The company highlighted several advantages of using ETH as a corporate reserve asset, including its productivity through staking rewards, composability across decentralized finance protocols, scarcity, security, and alignment with the future internet infrastructure. This approach represents a significant shift in traditional treasury management, integrating decentralized finance principles into corporate finance.
SharpLink's strategic pivot began with a $425 million private placement on May 27, led by Consensys and other prominent crypto investors. This funding was used to acquire ETH as SharpLink’s primary treasury asset. Joseph Lubin, Ethereum co-founder and founder of Consensys, joined SharpLink’s Board of Directors as Chairman upon closing this placement, reinforcing the company’s commitment to blockchain innovation. Since June 2, 2025,
has aggressively expanded its Ethereum holdings, acquiring approximately 176,271 ETH for about $463 million at an average price of $2,626 per ETH between May 30 and June 12, 2025. From June 16 to June 20, the company purchased an additional 12,207 ETH for roughly $30.7 million, funded in part by $27.7 million raised through At-The-Market (ATM) equity sales.By June 24, SharpLink’s ETH holdings reached 188,478 ETH, with 100% of these reserves deployed in staking solutions generating staking rewards. By July 1, the treasury expanded further to 198,478 ETH, yielding over 220 ETH in staking rewards since the strategy’s inception. Joseph Lubin has stated that embedding Ethereum at the core of SharpLink’s capital strategy embodies technological progress and institutional trust, positioning the company to lead the evolution of digital commerce. Meanwhile, CEO Rob Phythian has noted that SharpLink’s upcoming Nasdaq closing bell ceremony on July 7, 2025, will symbolize this new chapter, showcasing how digital assets can coexist with public market discipline and corporate governance.
SharpLink’s Ethereum treasury strategy uniquely positions the company at the crossroads of sports betting, blockchain technology, and decentralized finance. This approach offers investors regulated and transparent exposure to Ethereum’s growth potential while advancing SharpLink’s mission to innovate the multi-billion-dollar iGaming industry. The company's bold move to adopt ETH as its primary treasury reserve asset underscores its confidence in Ethereum's role as a foundational layer for global finance, setting a precedent for other corporations to follow suit.

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