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SharkNinja Appoints AKI as Exclusive Distributor to Launch Innovative Products in UAE Market
ByAinvest
Thursday, Jun 27, 2024 2:08 am ET1min read
Al Khayyat Investments (AKI) has been chosen as the exclusive distributor for SharkNinja in the UAE. This marks the first time SharkNinja products will be available in the Middle East. SharkNinja is a global company with a track record of innovation, offering over 4,500 patented products across various categories. AKI's 40-year history in the region and expertise in diverse categories will facilitate the expansion and local availability of SharkNinja's products.
Al Khayyat Investments (AKI), a leading investment firm based in the United Arab Emirates (UAE), has been appointed as the exclusive distributor for SharkNinja, a global innovator in home solutions, marking the first time the company's products will be available in the Middle East [1]. This strategic partnership is a testament to AKI's extensive expertise in diverse categories and its commitment to bringing world-class brands to consumers in the region.
SharkNinja, known for its over 4,500 patented products across various categories, has made waves in the global market with its innovative offerings in fan, cooler, air fryer, and vacuum cleaner categories [2]. The company's latest additions, the Shark FlexBreeze™ and Ninja FrostVault™, aim to disrupt their respective categories with their unique designs and features. With AKI's local knowledge and distribution network, these products are set to revolutionize the UAE market.
The partnership between AKI and SharkNinja also includes the introduction of 17 additional Shark and Ninja products across the UAE, further expanding the product offerings for consumers in the region [2]. These introductions align with AKI's ongoing efforts to elevate the consumer experience and bring the latest innovations to the market.
AKI's appointment as the exclusive distributor for SharkNinja is not the first time the company has collaborated with leading global brands. Previously, AKI brought smart, eco-friendly Qista mosquito control solutions to the UAE [1], showcasing the company's commitment to innovative and sustainable offerings. Additionally, AKI's legacy of trust and commitment to putting people first are exemplified by its achievements in safety and health, as well as its recent revamp of the Befit brand concept and flagship Jumeirah hub [1].
References:
[1] Al Khayyat Investments. (2024, June 7). AKI appointed as exclusive distribution partner for SharkNinja in the UAE. Retrieved from https://www.akigroup.com/media/
[2] SharkNinja, Inc. (2024, February 1). SharkNinja unveils new product innovation and category expansions at its first EMEA product forum. Retrieved from https://ir.sharkninja.com/news/news-details/2024/SharkNinja-Unveils-New-Product-Innovation-and-Category-Expansions-at-its-First-EMEA-Product-Forum/default.aspx
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