The share price has fallen nearly 70%, but Warner Bros. Discovery (WBD.US) still refuses to break up its business.

Sources close to Warner Bros. Discovery Inc. (WBD.US) said the company's leadership does not believe it is the best time to split its traditional television networks from its streaming and film studio businesses, and they hope to avoid a breakup.

Warner Bros. Discovery Inc. has been evaluating strategic options, including selling assets, to boost profitability and support its stock price, which has fallen nearly 70% since the merger of Discovery and Warner Bros. Discovery in 2022.

While a split of streaming and film studio businesses from television networks "looks attractive on paper," it would bring "very challenging operational challenges," including sports rights transactions and deciding which content to move to television and streaming, sources said.

A breakup could also invite lawsuits from debt investors, as its rival Lionsgate Corp. did, and make cross-platform and network use of content more complex.

The media company's CEO David Zaslav and CFO Gunnar Wiedenfels are considering selling other assets, such as Polish broadcaster TVN or a stake in its gaming business, according to sources.

Warner Bros. Discovery Inc. declined to comment. The company is set to report second-quarter earnings after the market closes Wednesday.

As of the time of publication, Warner Bros. Discovery Inc. shares were up 1.02% at $7.96. The stock has fallen more than 30% year-to-date.