Shake Shack Inc. (SHAK) presented at Goldman Sachs 32nd Annual Global Retailing Conference 2025. The company's CFO, Katherine Fogertey, discussed the growth story, which has evolved with a strong start to the year and news in the back half of the year and into 2026. Fogertey attributed the acceleration in July to improved operations and marketing efforts, as well as a shift in mobility patterns following the inauguration. The company has seen positive traffic growth in the month.
Shake Shack Inc. (NYSE: SHAK) presented at the Goldman Sachs 32nd Annual Global Retailing Conference 2025, where the company's Chief Financial Officer, Katherine Fogertey, discussed the company's growth story and highlighted key factors driving its success. Fogertey attributed the acceleration in July to improved operations, marketing efforts, and a shift in mobility patterns following the inauguration. The company has seen positive traffic growth in the month, with a strong start to the year and news in the back half of the year and into 2026 [1].
Fogertey emphasized the importance of solidifying operations, which includes improving scheduling, order accuracy, and wait times. She also highlighted the company's culinary roadmap, which involves testing new menu items with guests before launching them. This structured approach has led to successful LTOs like Fried Pickles and Summer BBQ, which have driven traffic and check growth [1].
The company has seen significant momentum in markets outside of New York and D.C., with high single-digit comps in major markets like Denver, Los Angeles, and Dallas. Fogertey noted that the company's pipeline is primarily located in these markets, indicating a strong future opportunity [1].
Fogertey also discussed the company's efforts to attract new guests, particularly through menu innovations like the Dubai Shake. She mentioned that the shake has driven guest acquisition and digital app downloads, with a skew towards younger demographics. The company is working to convert these new guests into regular customers by engaging with them through the app [1].
Regarding promotions, Fogertey mentioned that the company balances its promotions with menu innovation and media efforts to drive both top-line and bottom-line growth. She highlighted the success of the dollar drink promotion, which has driven app downloads and brand awareness [1].
Fogertey concluded by expressing excitement about the company's culinary calendar for the remainder of the year, including a new LTO set to launch on the 9th [1].
References:
[1] https://seekingalpha.com/article/4819126-shake-shack-inc-shak-presents-at-goldman-sachs-32nd-annual-global-retailing-conference-2025
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