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On September 4, 2025,
(NOW) closed with a 2.26% decline, trading with a volume of $1.52 billion, ranking 41st in market activity. The stock's performance followed a strategic partnership announcement with the U.S. General Services Administration (GSA) to advance government AI modernization. The collaboration enables federal agencies to access ServiceNow’s AI-driven platform via a streamlined licensing model, focusing on intelligent automation, predictive analytics, and workplace optimization.Under the OneGov agreement, agencies can procure discounted IT solutions—including the ServiceNow AI Platform and ITSM Pro bundles—until September 2028. Federal Acquisition Service Commissioner Josh Gruenbaum emphasized the initiative aligns with President Trump’s AI Action Plan, while ServiceNow CEO Bill McDermott highlighted the partnership’s role in consolidating government operations and enhancing security. GSA Acting Administrator Michael Rigas noted potential taxpayer savings through streamlined workflows.
Backtesting results indicate the stock’s 2.26% drop on September 4 reflects immediate market reassessment of the partnership’s financial implications, including discounted pricing structures for government contracts. The move underscores ServiceNow’s strategic pivot toward public sector AI adoption amid broader enterprise software sector dynamics.

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