ServiceNow Shares Fall 3.52% Amid $2.03B Volume Surge Ranking 46th as AI Partnership Drives Market Momentum

On July 31, 2025, ServiceNow (NOW) closed with a 3.52% decline, despite a 89.1% surge in trading volume to $2.03 billion, ranking it 46th in market activity. The drop came amid news of a $1.5 billion investment in Genesys Cloud by Salesforce and ServiceNow, with the latter committing $750 million to strengthen AI-driven customer experience solutions. ServiceNow’s AI Platform is highlighted as a key enabler of autonomous customer journeys through integrated workflows with Genesys.

The investment underscores ServiceNow’s strategic push into agentic AI, aiming to orchestrate end-to-end customer interactions. Amit Zavery, ServiceNow’s president and COO, emphasized the partnership’s role in deploying AI-based solutions that personalize at scale and deliver measurable business outcomes. The deal also reinforces existing integrations with Genesys, including unified customer service workflows and shared cloud infrastructure to streamline operations for joint clients.

ServiceNow’s participation follows its recent acquisition of MoveWorks, a startup focused on AI-powered employee request automation. The company’s expanded AI capabilities align with broader industry trends, as competitors like Salesforce also deepen AI partnerships. However, the stock’s decline suggests market caution over valuation multiples amid aggressive capital deployments in the enterprise software sector.

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