ServiceNow Plummets 3.06% Amid Analyst Divergence and AI Skepticism – What’s Next?

Generated by AI AgentTickerSnipeReviewed byAInvest News Editorial Team
Friday, Jan 9, 2026 4:05 pm ET2min read

Summary

(NOW) tumbles 3.06% to $141.71, its worst intraday drop since late 2024.
• Analysts split: Cantor Fitzgerald upgrades to Overweight ($240 target), while KeyBanc downgrades to Underweight ($155 target).
• Insider selling accelerates, with 185 insiders offloading shares in Q4 2025.
• Zacks Consensus projects 24.5% FY26 earnings growth but assigns a 'Hold' rating (Zacks Rank 3).

ServiceNow’s sharp selloff reflects a collision of bearish sentiment from insider activity, conflicting analyst ratings, and AI-driven skepticism. With the stock trading near its 52-week low of $135.73, investors are grappling with whether this is a buying opportunity or a deeper correction. The $141.59 intraday low suggests a critical support level is forming as the stock battles technical indicators and sector headwinds.

Analyst Divergence and AI Skepticism Fuel ServiceNow’s Slide
ServiceNow’s 3.06% intraday drop stems from a toxic mix of bearish catalysts. KeyBanc’s Underweight rating ($155 target) contrasts sharply with Cantor Fitzgerald’s Overweight ($240 target), creating confusion among investors. Meanwhile, insider selling—led by Director Lawrence Jackson’s $214,708.30 sale of 265 shares—signals internal doubt. The Zacks Consensus, while projecting 24.5% FY26 earnings growth, assigns a ‘Hold’ rating, reflecting skepticism about execution risks. Compounding this, AI-related concerns loom large: KeyBanc warns of AI-driven competition, while Cramer’s recent commentary favors alternative AI plays. The stock’s 15.7% monthly underperformance against the S&P 500 and IT Services sector further amplifies selling pressure.

IT Services Sector Sinks as ServiceNow Trails Behind IBM’s Resilience
The IT Services sector, down 3.3% month-to-date, mirrors ServiceNow’s struggles but with divergent trajectories. IBM (IBM), the sector’s leader, has bucked the trend with a 0.5% intraday gain, showcasing resilience in enterprise software. ServiceNow’s -15.7% monthly drop versus IBM’s modest decline highlights its vulnerability to AI-driven disruption and valuation pressures. While ServiceNow’s F-style Zacks Value Score indicates premium pricing, IBM’s more balanced valuation metrics and diversified AI strategy appear to insulate it from sector-wide jitters.

Bearish Technicals and High-Leverage Options Signal Aggressive Shorting Opportunities
200-day average: 862.295 (far above current price)
RSI: 1.34 (extreme oversold)
MACD: -169.46 (bearish divergence)
Bollinger Bands: Wide range (Upper: 981.37, Lower: -276.97)
GraniteShares 2x Long NOW Daily ETF (NOWL): -6.5% intraday drop, amplifying short-term pain for leveraged bulls.

ServiceNow’s technicals scream of a breakdown. The RSI at 1.34 suggests extreme oversold conditions, while the MACD (-169.46) and 200-day average (862.295) highlight a severe bearish gap. The GraniteShares 2x Long NOW ETF (NOWL) has mirrored the stock’s pain, down 6.5%—a red flag for leveraged longs. For options, focus on high-leverage puts with moderate deltas and strong liquidity:

(Call, $145 strike, 2026-01-16):
- IV: 28.40% (moderate)
- Leverage Ratio: 128.68% (high)
- Delta: 0.298 (moderate)
- Theta: -0.344 (high time decay)
- Gamma: 0.058 (responsive to price swings)
- Turnover: 86,645 (liquid)
- Payoff (5% downside): $0.00 (strike above current price).
This call option offers explosive leverage if the stock breaks below $145, with high gamma ensuring rapid premium erosion in a bearish move.

(Call, $146 strike, 2026-01-16):
- IV: 28.51% (moderate)
- Leverage Ratio: 166.53% (very high)
- Delta: 0.245 (moderate)
- Theta: -0.295 (high time decay)
- Gamma: 0.053 (responsive to price swings)
- Turnover: 45,972 (liquid)
- Payoff (5% downside): $0.00 (strike above current price).
This contract’s 166.53% leverage ratio makes it ideal for aggressive shorting if the stock tests $141.59 support. High theta ensures rapid decay if the move accelerates.

Hook: If $140 breaks, NOW20260116C145 offers short-side potential. Aggressive bulls may consider NOW20260116C146 into a bounce above $145.

Backtest ServiceNow Stock Performance
The market has experienced a total of 2,510,318 events with a 3% intraday plunge from 2022 to the present. The maximum return following such an event was 0.13%, which occurred on January 39.

ServiceNow at Crossroads: Support Tests and Analyst Volatility to Watch
ServiceNow’s 3.06% drop has created a critical juncture. The $141.59 intraday low and $146.19 previous close form a key support/resistance cluster. A break below $140 would validate the bearish Kline pattern and trigger a test of the 52-week low at $135.73. Conversely, a rebound above $145 could reignite Cantor Fitzgerald’s $240 optimism. Investors should monitor KeyBanc’s thesis for cracks—particularly ServiceNow’s 78% gross margins and 21% revenue growth—as potential catalysts. Meanwhile, IBM’s 0.5% gain in the IT Services sector offers a benchmark for sector resilience. Act now: Watch for $140 support or analyst upgrades—ServiceNow’s next move could redefine its AI-era trajectory.

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