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ServiceNow and NVIDIA’s AI Partnership: A New Era for Enterprise Automation

Julian CruzTuesday, May 6, 2025 6:59 pm ET
25min read

The rise of agentic AI—systems that autonomously execute tasks with advanced reasoning—is reshaping enterprise workflows. Now, ServiceNow (NOW) and NVIDIA (NVDA) are leading this transformation with their 2025 collaboration, which combines NVIDIA’s AI infrastructure expertise with ServiceNow’s workflow management prowess. Together, they’ve developed tools and models that could redefine productivity, cost efficiency, and scalability across industries.

The Power of the Apriel Nemotron 15B

At the core of this partnership is the Apriel Nemotron 15B, a 15-billion-parameter open-source reasoning model optimized for real-time enterprise tasks. Designed to run efficiently on NVIDIA’s GPU infrastructure, this model reduces latency and inference costs while excelling in complex scenarios like coding, scientific analysis, and workflow optimization. Unlike trillion-parameter general-purpose LLMs, its compact size makes it ideal for scalable deployment—critical for businesses seeking to avoid the prohibitive costs of over-engineered AI solutions.

The model’s training leverages NVIDIA’s Llama Nemotron Post-Training Dataset and ServiceNow’s domain-specific enterprise data, ensuring it can navigate nuanced tasks such as resolving IT incidents or streamlining HR operations. Early adopters like Walmart and AstraZeneca have already seen tangible benefits: Walmart identified code accessibility gaps to improve software quality, while AstraZeneca’s AI agents are projected to reclaim 90,000 hours annually by automating employee support.

The Data Flywheel: Continuous Learning for Enterprise AI

The collaboration’s Data Flywheel Architecture represents a breakthrough in AI adaptability. By integrating ServiceNow’s Workflow Data Fabric with NVIDIA’s NeMo microservices (e.g., NeMo Customizer and NeMo Evaluator), the system creates a closed-loop learning environment. Real-world workflow data is continuously fed back into the AI agents, refining their performance and enabling personalized responses without human intervention.

This architecture addresses a critical pain point for enterprises: maintaining governance and security while allowing AI agents to evolve. For instance, ServiceNow’s AI Control Tower—a centralized governance tool—ensures compliance and ethical use, while RaptorDB, a high-performance data unification technology, accelerates decision-making by processing data in real time.

Market Impact and Investment Opportunities

The partnership positions ServiceNow and NVIDIA to capitalize on the $127 billion AI infrastructure market, projected to grow at 18.5% CAGR through 2030. Early adopters like Adobe, Wells Fargo, and Visa are already deploying these tools to automate IT tasks, reduce operational costs, and enhance customer service.

Investors should note that ServiceNow’s AI platform now hosts thousands of pre-built AI agents, addressing everything from IT ticket resolution to dispute management. NVIDIA’s DGX Cloud infrastructure, hosted on AWS, further lowers barriers to adoption by offering scalable training resources. Combined, these solutions could drive 55% gross margin improvements for adopters, per ServiceNow’s 2025 Enterprise AI Maturity Index—a stark contrast to the 22% gains seen among non-adopters.

Risks and Considerations

While the partnership is promising, challenges remain. Integrating AI into legacy systems can be complex, and 40% of businesses still cite integration hurdles as a barrier. Additionally, competition from cloud giants like Microsoft (MSFT) and Google (GOOG) looms large. However, ServiceNow and NVIDIA’s focus on domain-specific models and closed-loop governance differentiates them in a crowded market.

Conclusion: A Strategic Bet on Enterprise AI

ServiceNow and NVIDIA’s collaboration represents a landmark shift toward agentic AI execution, where systems autonomously handle workflows with minimal oversight. By democratizing access to efficient, scalable AI through models like Apriel Nemotron 15B and tools like the AI Control Tower, the partnership is poised to unlock billions in productivity gains.

The financial case is compelling:
- ServiceNow’s AI-driven revenue streams grew 34% YoY in 2024, outpacing its core IT service management business.
- NVIDIA’s AI Enterprise software revenue surged 42% in the same period, driven by enterprise adoption.

With 80% of Fortune 500 companies already using ServiceNow’s platform, the partnership’s tools could see rapid scaling. For investors, NOW and NVDA stocks offer exposure to a foundational shift in enterprise technology—one where AI isn’t just a tool but an integral, self-evolving part of business operations. This isn’t just about cost savings; it’s about redefining what enterprises can achieve.

In a world where 90% of executives believe AI will be mission-critical by 2027, ServiceNow and NVIDIA’s bet on agentic AI looks like a winning hand.

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Disclaimer: the above is a summary showing certain market information. AInvest is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from a third party source. Communications displaying market prices, data and other information available in this post are meant for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.
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