ServiceNow Insider Sells $5.3mln Shares Amidst SEC Filing

A recent SEC filing revealed that a ServiceNow insider sold shares worth $5,339,368. ServiceNow is a company that develops digital workflow solutions to automate IT operations, optimize employee workflows, and improve business processes. Their revenue is primarily generated through subscription sales (96.9%) and professional services (3.1%), with a geographical distribution of 62.9% in North America, 25.8% in Europe/Middle East/Africa, and 11.3% in other regions.

A recent SEC filing has disclosed that William R. McDermott, the Chairman & CEO of ServiceNow, sold shares worth $5,339,368. The sale was executed under a Rule 10b5-1 trading plan, with the transactions taking place on August 28, 2025. The weighted average price for the shares sold by McDermott ranged from $900.003 to $933.353.

Prior to these transactions, McDermott held a direct ownership of 6,614 shares, with an additional 4,881 shares held indirectly through a trust. Following the sale, his direct ownership stands at 6,614 shares.

Anita M. Sands, a Director at ServiceNow, also sold shares on August 29, 2025. Her transaction involved 1,097 shares of common stock, sold at weighted average prices ranging from $912.24 to $918.821, totaling $1,003,873. After the sale, Sands directly owns 9,307 shares of the company.

ServiceNow, a leading provider of digital workflow solutions, automates IT operations, optimizes employee workflows, and improves business processes. The company generates revenue primarily through subscription sales (96.9%) and professional services (3.1%), with a significant portion of its revenue coming from North America (62.9%).

References:
[1] https://www.tradingview.com/news/tradingview:69dccc030cc09:0-recent-insider-transactions-at-servicenow/