ServiceNow, Inc. [NOW] has recently disclosed that Jacqueline P. Canney, Chief People & AI Enblmt. Off., has executed a transaction involving the sale of 370 shares at a price of $956.92 per share on July 15, 2025, and 354 shares at a price of $965.06 per share on July 16, 2025.
ServiceNow, Inc. [NOW] has recently experienced significant insider trading activity, with Jacqueline P. Canney, Chief People & AI Enblmt. Off., executing two transactions involving the sale of shares. On July 15, 2025, Canney sold 370 shares at a price of $956.92 per share. The following day, on July 16, 2025, she sold another 354 shares at $965.06 per share.
These transactions are part of a broader trend of insider trading within ServiceNow, Inc. [NOW]. According to Quiver Quantitative's insider trading dashboard, insiders have traded $NOW stock 96 times in the past six months, with all trades being sales. The largest insider, William R. McDermott, Chairman & CEO, sold 10,678 shares for an estimated $10,586,554. Other notable insiders include Paul J. Smith, President of Global Cust. & Field Ops, who sold 8,359 shares for an estimated $8,227,151, and Gina Mastantuno, President and CFO, who sold 4,936 shares for an estimated $4,780,318 [2].
The insider trading activity is accompanied by a rise in the stock price. As of July 2, 2025, $NOW stock has risen 2% today, according to Quiver Quantitative's data, with approximately $1,071,115,884 in trading volume [2]. This increase follows a series of analyst ratings and price targets. Thomas Blakey from Cantor Fitzgerald set a price target of $1200.0, while John Difucci from Guggenheim set a target of $724.0. Keith Weiss from Morgan Stanley and Gil Luria from DA Davidson both set targets of $1040.0 and $1150.0, respectively [1].
In addition to insider trading and analyst ratings, ServiceNow, Inc. [NOW] has seen significant activity from hedge funds and government contracts. Over 1,101 institutional investors added shares to their portfolios, while 969 decreased their positions in the most recent quarter. GAMMA INVESTING LLC removed 2,685,302 shares from their portfolio in Q2 2025, for an estimated $2,760,705,280. OVERSEA-CHINESE BANKING CORP LTD added 877,875 shares to their portfolio in Q1 2025, for an estimated $698,911,402. The company also received $749,146 in award payments from government contracts over the last year [2].
References:
[1] https://www.nasdaq.com/articles/new-analyst-forecast-now-given-12000-price-target
[2] https://www.quiverquant.com/news/%24NOW+stock+is+up+2%25+today.+Here%27s+what+we+see+in+our+data.
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