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ServiceNow is successfully monetizing its AI innovations and expanding its competitive advantage through strategic moves. The company's proven ability to upsell customers to premium "Pro Plus" licensing tiers, embedding generative AI features, is fueling growth. With a $10.92 billion Current Remaining Performance Obligations and a goal of $1 billion in Annual Contract Value from AI products by 2026, ServiceNow is on track to achieve its ambitious growth targets. Strategic moves, such as the Genesys investment and technology integrations, are designed to accelerate future growth and lock in market leadership.

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