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Serena Williams Joins WNBA Ownership Group in Toronto

Eli GrantMonday, Mar 3, 2025 1:38 pm ET
1min read

Serena williams, one of the world's most celebrated athletes, has joined the ownership group of the Toronto Tempo, the first Canadian franchise in the Women's National Basketball Association (WNBA). The announcement, made on March 3, 2025, marks a significant milestone for the team and the sport of women's basketball in Canada.

Williams, a 23-time Grand Slam singles champion and a trailblazer in women's sports, will partner with Larry Tanenbaum, Chairman of Kilmer Sports Ventures, to bring her expertise and global influence to the Toronto Tempo. As part of her ownership role, Williams will contribute to bringing the Tempo to life visually, playing an active role in future jersey designs and helping forge unique merchandise collaborations with the team.

The addition of Williams to the ownership group is expected to have a significant impact on the team's financial prospects. Her global recognition and influence can help attract new fans, secure more sponsorship deals, and drive merchandise sales. Moreover, her involvement may attract other investors, both individual and institutional, who see the value in aligning with a globally recognized and successful athlete like Williams.

Williams' investment in the Toronto Tempo is pending final league approval, but her presence in the ownership group signals a vote of confidence in the team's potential and the WNBA's growth prospects. The Tempo is set to begin playing at the Coca-Cola Coliseum in 2026 and will also host regular-season games in Montreal and Vancouver.



The Toronto Tempo's ownership group is led by Larry Tanenbaum, a 30-year veteran of building championship-caliber teams and the Chairman of the NBA Board of Governors. Under his leadership, the Toronto Raptors won their first NBA championship in 2019. With Williams' addition to the ownership group, the Toronto Tempo is poised to become a formidable force in the WNBA and a symbol of women's empowerment in sports.

In conclusion, Serena Williams' joining the Toronto Tempo ownership group is a significant development for the team and the WNBA. Her global recognition, influence, and business acumen can help enhance the team's financial prospects, attract new fans, and inspire women in sports. As the Toronto Tempo prepares to take the court in 2026, the addition of Williams to the ownership group signals a promising future for the franchise and the sport of women's basketball in Canada.
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BoomsRoom
03/03
Toronto just got a slam dunk in branding.
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curbyourapprehension
03/03
Larry Tanenbaum knows his stuff. Champion teams are his jam. He and Serena make a killer duo for the Tempo.
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BURBEYP
03/03
Big move for the
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Head_Product412
03/03
@BURBEYP 👍
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vannucker
03/03
Serena's got the global pull to make this team a media darling. Could be a game-changer for women's sports.
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Nobuevrday
03/03
Tempos with Serenas on the court? 🤑
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Medical-Truth-3248
03/03
Hope this boosts the WNBA's global reach
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BloodForThCursedIdol
03/03
Serena + Toronto Tempo = Win-Win. She's a sports biz rockstar. Can't wait to see those custom jerseys.
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ZestycloseAd7528
03/03
@BloodForThCursedIdol Makes sense
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Dynasty__93
03/03
Big move for the WNBA. More eyes on the game, more $$ for the team. Smart play by the ownership group.
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JC-YNWA
03/03
@Dynasty__93 Think this boosts WNBA stocks?
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Zurkarak
03/03
@Dynasty__93 Agreed, smart move.
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r2002
03/03
More power moves for women in sports. Love it.
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the_doonz
03/03
Toronto getting that WNBA flavor. With Serena, expect merch sales to go nuts. Smart play for brand expansion.
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cfeltus23
03/03
Toronto just got a whole lot more interesting for sports fans. Williams' influence could boost the team's value. 🤑
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smarglebloppitydo
03/03
The WNBA needs this kind of hype. More global stars like Serena mean more legitimacy and attention for the league.
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Longjumping_Rip_1475
03/03
Coco-Cola Coliseum better be ready. 2026 is shaping up to be a big year for the Toronto Tempo and their new star power.
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throwaway0203949
03/03
Can't help but think this partnership could drive $TSLA-style growth for the WNBA. More fans, more exposure, more $$$.
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Accomplished-Back640
03/03
@throwaway0203949 Do you think the WNBA's visibility will spike?
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James___G
03/03
@throwaway0203949 Totally agree, could be a big W.
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LabDaddy59
03/03
Pending league approval, but this partnership smells like a slam dunk. More eyeballs on the WNBA, maybe more $AAPL style growth?
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