Seismic and Salesforce Collaborate to Enhance Revenue Teams with AI-Powered Product Advancements

Seismic announced key product advancements in its collaboration with Salesforce to transform revenue teams' operations with AI. The integration of Seismic's Aura AI with Salesforce Agentforce helps sellers boost productivity, shorten sales cycles, and deliver more value in client interactions. Joint customers report increased sales productivity, faster deal velocity, and stronger buyer engagement. Seismic and Salesforce are continuing to collaborate on agentic AI and plan to offer a Model Context Protocol server on AgentExchange.

Seismic, the global leader in AI-powered enablement, has announced key product advancements in its collaboration with Salesforce to revolutionize revenue teams' operations. The integration of Seismic's Aura AI with Salesforce Agentforce is designed to empower sellers with real-time guidance, enabling them to close deals faster and personalize every customer interaction.

The collaboration between Seismic and Salesforce is aimed at enhancing productivity, shortening sales cycles, and delivering more value in client interactions. Joint customers have already reported increased sales productivity, faster deal velocity, and stronger buyer engagement as a result of this integration. Seismic's Aura AI complements Agentforce by surfacing relevant content recommendations and selling playbooks directly within the Salesforce platform, eliminating the need for tool-switching and providing next-best actions during live conversations.

"Go-to-market teams don’t just need automation – they need AI that drives action and results. That’s what our expanded work with Salesforce delivers," said Hayden Stafford, President and Chief Revenue Officer at Seismic. "With Aura AI embedded in Agentforce, revenue teams can access the intelligence and content they need to win right in their flow of work."

Brian Landsman, CEO of AppExchange and Global Partnerships at Salesforce, emphasized the importance of Seismic's continued investment in the Salesforce ecosystem. "Their continued investment in our ecosystem is a powerful example of how trusted partners like Seismic are helping global organizations unlock the full potential of Salesforce," he said.

Looking ahead, Seismic and Salesforce are collaborating on the next wave of agentic AI, aiming to unlock deeper interoperability between AI agents, platforms, and enterprise workflows aligned with Agentforce innovations. Additionally, Seismic plans to offer a Model Context Protocol (MCP) server on AgentExchange to empower scalable digital labor, with more details to be unveiled at Seismic Shift 2025.

References:
[1] https://finance.yahoo.com/news/seismic-introduces-aura-ai-salesforce-130100863.html
[2] https://www.benzinga.com/markets/equities/25/08/47201298/salesforce-bets-big-on-agentic-ai-acquires-regrello-to-end-manual-work-enable-ai-powered-automations