B of A Securities initiates coverage on iRhythm Technologies with a Buy rating, PT $200.

Wednesday, Aug 20, 2025 8:33 am ET1min read

B of A Securities initiates coverage on iRhythm Technologies with a Buy rating, PT $200.

Bank of America Securities has initiated coverage on iRhythm Technologies, Inc. (NASDAQ: IRTC) with a Buy rating and a price target of $200. The investment research firm, known for its thorough analysis and market insights, has expressed optimism about iRhythm's growth potential and market position.

In their report, Bank of America Securities highlighted the company's strong market share in the ambulatory cardiac monitoring segment, particularly with its Zio Service. The Zio XT, launched in 2009, has been a dominant player in the extended wear monitor market, capturing approximately 70% of the market share. The company's recent introduction of the Zio AT, a wearable cellular gateway that enables real-time surveillance and notification, was also praised for its potential to disrupt the market.

The research firm acknowledged the challenges iRhythm has faced, including regulatory scrutiny and product flaws, but expressed confidence in the company's ability to navigate these issues. They noted that iRhythm has taken steps to address these challenges and has shown commitment to improving its products and processes.

Bank of America Securities also pointed to the company's strong financial performance and its potential for growth in the asymptomatic market and international expansion. They believe that iRhythm's focus on innovation and its ability to adapt to changing market conditions position it well for future success.

The Buy rating and $200 price target reflect Bank of America Securities' bullish outlook on iRhythm Technologies. They believe that the company's market position, growth potential, and ability to navigate challenges make it a compelling investment opportunity.

References:
[1] https://www.morningstar.com/news/business-wire/20250818485515/spruce-point-capital-management-announces-investment-opinion-releases-report-and-strong-sell-research-opinion-on-irhythm-technologies-nasdaq-irtc

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