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Scuderia Ferrari Extends Partnership with Philip Morris International, Unveils ZYN Brand Livery
ByAinvest
Wednesday, Dec 3, 2025 7:11 pm ET1min read
Scuderia Ferrari HP and Philip Morris International have extended their historic partnership, spanning over 50 years. The new agreement includes the Ferrari Challenge Trofeo Pirelli and PMI's ZYN brand will appear on the Formula 1 car livery at selected Grands Prix. The partnership is built on shared values of innovation, research, and forward-looking ambition, with a focus on smoke-free alternatives. The Abu Dhabi Grand Prix marks the first step in this new phase.
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