E. W. Scripps Stock Soars 10.32% on Strategic TV Station Swap

The E. W. Scripps Company's stock surged by 10.32% in pre-market trading on July 8, 2025, driven by significant developments in the company's strategic initiatives.

In a notable move, The E. W. Scripps Company and Gray Media, Inc. have agreed to swap television stations across five markets. This deal involves Scripps acquiring Gray's KKTV (CBS) in Colorado Springs, Colorado, KKCO (NBC) and low-power station KJCT-LP (ABC) in Grand Junction, Colorado, and KMVT (CBS) in Twin Falls, Idaho. In return, Gray will acquire Scripps' WSYM (Fox) in Lansing, Michigan, and KATC (ABC) in Lafayette, Louisiana.

The swap is part of a broader strategy by both companies to expand their market reach and optimize their broadcast portfolios. This transaction is expected to enhance Scripps' presence in key markets, potentially driving long-term growth and operational efficiency.