Screenvision Media Migrates to Microsoft Azure and Oracle Cloud Infrastructure with Cintra's Help, Achieving Improved Resilience, Scalability, and Cost Efficiency.

Screenvision Media, a national leader in cinema advertising, has successfully migrated its core business systems to Microsoft Azure and Oracle Cloud Infrastructure. The partnership with Cintra, a provider of Oracle-specialized Managed Services, enabled a seamless multi-cloud migration over a 12-week period with zero business disruption. The migration has delivered improvements in service levels, cost control, and flexibility, and positions the company for innovation in digital and in-theater advertising.

Screenvision Media, a prominent player in the cinema advertising sector, has recently completed a significant transformation by migrating its core business systems to a multi-cloud environment built on Microsoft Azure and Oracle Cloud Infrastructure (OCI). The migration, executed by long-time partner Cintra, a leading provider of Oracle-specialized Managed Services, was designed to enhance resilience, scale for seasonal peak demand, and lay the groundwork for future in-theater advertising innovations [1][2][3].

The 12-week migration, which incurred zero business disruption, involved leveraging the Oracle-Azure interconnect to enable low-latency communications and high availability between the two clouds. This strategic move has delivered measurable improvements in service levels, cost control, and flexibility [2]. The new platform offers robust disaster recovery, dynamic workload scaling, and simplified Oracle licensing, positioning Screenvision Media for long-term digital advertising ambitions and better adaptation to changing market dynamics [1][2].

Cintra's role in the migration included architecture design, migration execution, and ongoing managed support for the new environment. The partnership between Screenvision and Cintra exemplifies how modern businesses can harness the power of multi-cloud to drive agility, resilience, and long-term value [1][2][3].

The migration has resulted in significant IT cost reductions, zero data loss, and improved resilience with real-time disaster recovery. Additionally, it has simplified Oracle licensing, eliminating compliance and audit risks, and provided financial transparency via cloud-based cost forecasting [2].

Screenvision Media's strategic move to a cloud-based operating model aligns with its commercial mandate to make cinema advertising more measurable, flexible, and integrated with modern digital marketing systems. The company's ability to scale dynamically and offer enterprise-grade availability positions it well for future growth and innovation in the highly dynamic industry [3].

References:
[1] https://www.boxofficepro.com/screenvision-media-launches-modern-cloud-based-cinema-advertising-platform/
[2] https://www.prnewswire.com/news-releases/screenvision-media-launches-modern-cloud-based-cinema-advertising-platform-302540085.html
[3] https://windowsforum.com/threads/screenvision-modernizes-cinema-advertising-with-azure-oci-multi-cloud.378694/