ScottsMiracle-Gro: Empowering Kids Through Every Kid Sports
Harrison BrooksFriday, Jan 31, 2025 9:35 am ET
5min read
ScottsMiracle-Gro, a leading lawn and garden care company, has taken a significant step towards promoting outdoor play and sports for children from income-restricted families through its partnership with Every Kid Sports. The company's commitment to the Every Kid Sports 2025 Spring Pass initiative aligns with its broader mission to connect 10 million kids to the benefits of outdoor play and gardening by 2025.
Every Kid Sports is a non-profit organization dedicated to providing access to sports for children from low-income families. The organization's Spring Pass program offers income-restricted kids the opportunity to participate in various sports on natural grass fields. ScottsMiracle-Gro's partnership with Every Kid Sports is a testament to the company's dedication to making a positive impact on communities and fostering a healthier, more active lifestyle for children.
In 2024, more than 16,000 kids accessed sports with the help of Every Kid Sports, and the company is hoping to help even more children play in 2025. ScottsMiracle-Gro's recent Giving Tuesday campaign raised more than $86,000 for the organization, demonstrating the company's commitment to supporting children and communities.
The partnership between ScottsMiracle-Gro and Every Kid Sports is a prime example of corporate social responsibility (CSR) in action. By investing in initiatives that promote outdoor play and sports for children, the company is not only making a positive impact on communities but also enhancing its brand image and reputation. This collaboration allows ScottsMiracle-Gro to engage with customers who share its commitment to supporting children and fostering a healthier, more active lifestyle.
In conclusion, ScottsMiracle-Gro's partnership with Every Kid Sports is a significant step towards empowering children from income-restricted families to participate in outdoor play and sports. By investing in this initiative, the company is demonstrating its commitment to making a positive impact on communities and fostering a healthier, more active lifestyle for children. This collaboration is a prime example of CSR in action and highlights the importance of corporate investments in community-based initiatives.
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