Scotiabank Maintains Hold Rating for Rogers Communications with Price Target of $49.00

Scotiabank maintains a Hold rating for Rogers Comm Cl A with a price target of C$49.00. The company's shares opened at C$49.68. Analyst Maher Yaghi has a 5.0% average return and a 60.63% success rate on recommended stocks. The Street consensus rating is Strong Buy with a C$54.60 average price target.

Title: Rogers Launches Satellite-to-Mobile Service, Expanding Coverage in Canada

Rogers Communications Inc. has made a significant stride in wireless connectivity by introducing Rogers Satellite, a satellite-to-mobile text messaging service available to all Canadians. This innovative service, launched on July 15, 2025, aims to bridge the connectivity gap in rural and remote areas, where traditional wireless networks are sparse.

Rogers Satellite offers coverage over 5.4 million square kilometers, surpassing the coverage of other Canadian wireless service providers by more than 2.5 times [1]. The service initially supports text messaging and text-to-911, with plans to expand to include apps, data, and voice services, including 911 voice services. Canadians can sign up for a free beta trial, which will end in October, and will receive a $5/month discount for the first 12 months post-beta [1].

This new technology utilizes low-earth orbit (LEO) satellites and Rogers national wireless spectrum, ensuring compatibility with most modern smartphones. The service will be included at no additional cost for customers on the Rogers Ultimate Plan and will be available for $15/month for all Canadians post-beta [1].

The launch of Rogers Satellite is part of Rogers' ongoing commitment to delivering innovative wireless services to Canadians. Over the past 40 years, Rogers has invested $45 billion to deliver a series of wireless firsts, from 1G voice calls to 5G technology [1]. This new satellite-to-mobile service represents the next leap in wireless connectivity, especially in areas where traditional networks are limited.

The introduction of Rogers Satellite has been met with positive feedback from various stakeholders. The BC Search and Rescue Association (BCSARA) welcomed the service as a significant advancement for public safety and emergency response in remote areas [1]. Similarly, the Search and Rescue Association of Alberta and the Northwestern Ontario Municipal Association (NOMA) have expressed their support for this technology, highlighting its potential to enhance safety and connectivity in rural and remote communities [1].

From a financial perspective, Rogers Communications reported a quarterly revenue of $190.5 million and a GAAP net loss of $1.4 million in Q1. The company maintains a strategic debt management initiative with a cash tender offer to purchase up to C$400 million of its outstanding senior notes [2]. Analysts from Canaccord Genuity and Scotiabank have maintained a Buy rating on Rogers, with price targets of $79.00 and $49.00, respectively [2].

In conclusion, Rogers Satellite represents a significant advancement in wireless connectivity for Canadians, particularly in rural and remote areas. The service's free beta trial and subsequent pricing structure make it accessible to a broad range of customers. As Rogers continues to innovate and expand its coverage, it remains a leader in the Canadian wireless market.

References:
[1] https://www.globenewswire.com/news-release/2025/07/15/3115683/0/en/Rogers-Launches-Satellite-to-Mobile-Service-in-Canada.html
[2] https://www.ainvest.com/news/canaccord-genuity-buy-rating-rogers-communication-earnings-release-2507/