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Scor on Sweet and Winners Alliance have launched a Web3 mini-game called Sixer Smash, which blends cricket with blockchain-based rewards. In the game, players control digital avatars of iconic cricket players and earn in-game gems that can be converted into Scor, the platform’s native token [1]. These tokens can then be used to claim exclusive rewards such as signed cricket memorabilia. The game emphasizes skill-based gameplay and incorporates elements of strategy, aligning with the fast-paced nature of cricket [1].
Sixer Smash features a lineup of renowned cricket players, including Rashid Khan, Jofra Archer, Ben Stokes, Chris Gayle, Andre Russell, Heinrich Klaasen, Pat Cummins, and Kieron Pollard [1]. The inclusion of these global icons enhances the appeal of the game to both casual players and dedicated cricket fans. To mark the game’s debut, Scor on Sweet is hosting a competitive event offering top performers whitelist access and guaranteed allocation for upcoming NFT Cricket Sticker Packs. These packs unlock exclusive in-game characters and special power-ups [1].
Tom Mizzone, CEO of Sweet, described the game as a way to transform key moments in cricket into a rewarding and engaging experience. He emphasized the game’s accessibility, noting that it caters to both die-hard cricket lovers and those looking to “swing big and win rewards.” Manny Redruello, VP of Games at Winners Alliance, highlighted the partnership’s potential to connect athlete collectives with fans globally through innovative and meaningful engagement methods [1].
The game’s launch follows the International Cricket Council’s (ICC) recent initiative to explore partnerships for a new mobile cricket game that reflects the sport’s global appeal and heritage. While Sixer Smash is a separate project, it aligns with the ICC’s vision of reimagining how cricket is experienced in the digital space [1].
Scor on Sweet reported strong early engagement with the game, noting a 650% increase in in-app purchases over the last 30 days. Additionally, 15% of organic users return to play for five or more consecutive days, while 30% return at least two days in a row [1]. These metrics suggest a growing interest in the blend of traditional sports and Web3 technology, indicating that games like Sixer Smash may play a key role in expanding the reach of blockchain-based platforms.
The integration of cricket and Web3 rewards represents a broader trend of using decentralized platforms to incentivize user engagement. By offering transparent and verifiable ownership of digital assets, Sixer Smash demonstrates how blockchain can enhance traditional entertainment models. As more games adopt similar structures, the intersection of sports, gaming, and digital ownership is expected to evolve further [1].
Sources:
[1]title1: Hit a Six and Earn Crypto: New Game Blends Cricket With Web3 Rewards, url1: https://news.
.com/hit-a-six-and-earn-crypto-new-game-blends-cricket-with-web3-rewards/
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