Scandic Hotels to Debut Two New Scandic Go Properties in Sweden and Finland by 2026

Scandic Hotels has signed agreements for two new Scandic Go hotels, set to open in 2026, one in Gothenburg and the other in Umeå. These hotels, with a total of 276 rooms, will be built by converting existing office spaces, signaling a shift in Scandic's growth strategy. Scandic Go, launched in September 2023, has received favorable feedback, and this expansion aims to meet increased demand in the economy sector. The properties, owned by Diös in Umeå and the Lilla Bommen district in Gothenburg, will be environmentally certified, with reduced operational costs.

Scandic Hotels, a leading Nordic hotel chain, has announced plans to open two new Scandic Go hotels in 2026. The hotels, located in Gothenburg and Umeå, will be converted from existing office spaces and will add a total of 276 rooms to the company's portfolio [1]. This growth strategy shift signifies a response to the increasing demand for economy-segment accommodation in Sweden.

Scandic Go, launched in September 2023, has already received favorable feedback and aims to meet this growing demand. The hotel brand is known for its good price, welcoming design, smooth self-service, and breakfast and hot meals available around the clock [1]. The new properties will be designed to target the requirements of LEED Platinum certification, which provides an independent environmental assessment of the building for guests, society, and other stakeholders [1].

Gothenburg, the second-largest city in Sweden, will see a Scandic Go hotel open in the Lilla Bommen district. The city is a hub for technology, science, and education and attracts domestic and international business travelers, as well as leisure visitors [1]. The hotel market in Gothenburg is attractive, and the city's popular events, such as the Way Out West festival and the Göteborg Film Festival, draw large crowds.

Umeå, known as the capital of northern Sweden, will be home to the second Scandic Go hotel. The city is a popular destination for outdoor activities, such as skiing and hiking, and for cultural events like the Umeå Jazz Festival [1]. The hotel's location in the heart of the city will provide easy access to local attractions and will help fill the gap in the economy segment of the hotel market in the region.

Scandic's expansion into these key destinations reflects the company's growth strategy in Finland and its commitment to strengthening its position in the region. By leveraging market trends and filling a gap in a rapidly growing market, Scandic aims to create greater incentives for visitors to explore northern Sweden [1].

References:
[1] Scandic Hotels. (2024, February 24). Scandic Go continues to expand, opening new hotel in Oulu in 2025. Retrieved March 1, 2024, from https://www.scandichotelsgroup.com/media/press-releases/2024/scandic-go-continues-to-expand-opening-new-hotel-in-oulu-in-2025/