SBI Cards, Flipkart launch co-branded credit card

SBI Cards, Flipkart launch co-branded credit card

July 02, 2025

In a strategic move to enhance customer loyalty and expand its market reach, SBI Cards has partnered with Flipkart to introduce a co-branded credit card. The new card, set to be launched in the coming months, aims to offer unique benefits to users who frequently shop on Flipkart and other e-commerce platforms.

The co-branded card will provide Flipkart customers with exclusive rewards and perks, such as cashback on purchases made on Flipkart and its partner sites. Additionally, the card will offer enhanced benefits for travel-related expenses, including hotel bookings and flight tickets. This partnership is expected to attract a significant number of users who are already loyal to Flipkart and are looking for a seamless shopping and travel experience.

The collaboration between SBI Cards and Flipkart is part of a broader trend in the financial sector, where banks and e-commerce platforms are forming strategic alliances to provide customers with integrated and personalized financial services. This move is likely to intensify competition in the credit card market and offer consumers more choices and better rewards.

The launch of the co-branded card is a significant milestone for both SBI Cards and Flipkart. It not only strengthens their respective positions in the market but also sets a precedent for future collaborations between financial institutions and e-commerce platforms. The success of this partnership will depend on how effectively the two companies can integrate their services and provide a seamless and rewarding experience to their customers.

[1] https://www.reddit.com/r/CreditCardsIndia/comments/1mvka4z/flipkart_is_now_charging_offer_handling_fees_on/
[2] https://www.marketscreener.com/news/marriott-bonvoy-and-flipkart-launch-a-strategic-partnership-opening-a-world-of-unrivalled-value-and-ce7c51d3d080ff21