Saylor Teases 'Bigger Orange' After $1.25B Bitcoin Purchase

Strategy Inc., formerly known as MicroStrategy, added $1.25 billion in Bitcoin to its holdings in early January 2026. The acquisition of 13,627 BTC marked the firm's largest Bitcoin purchase since July 2025. The firm has continued to build its reserve, now holding 687,410 BTC, with an average cost of $75,353 per coin.

Chairman Michael Saylor has consistently hinted at future Bitcoin buys, with a recent X post showcasing a chart titled "Bigger Orange." The post depicted the company's purchase history and Bitcoin's price movement, signaling more large-scale acquisitions could follow.

The firm's Bitcoin purchases are partially funded through the sale of common stock. In January, Strategy issued $1.13 billion in new shares to finance its latest buy, with an additional $119 million raised via preferred shares.

Why the Move Happened

Strategy's aggressive Bitcoin accumulation strategy is rooted in its belief in the digital asset as a hedge against inflation. The company's total Bitcoin reserves are valued at over $62 billion, reflecting a long-term investment approach.

Saylor's public communication of the firm's strategy has drawn attention from both investors and market watchers. His frequent updates on X have become a way to signal the company's intent and timing for future Bitcoin buys.

How Markets Reacted

Bitcoin's price has been volatile in recent months, but it has traded above $90,000 since the beginning of 2026. The asset has benefited from increased institutional buying, with spot Bitcoin ETFs seeing a record $1.81 billion in net inflows in late January.

Despite the firm's Bitcoin holdings being in the green, Strategy's stock has underperformed. Its shares fell by 52.67% over the past 12 months, trading at $173.71 as of January 16.

What Analysts Are Watching

Strategy has maintained a cash reserve of $2.25 billion to meet future obligations, including convertible note redemptions in late 2027 and 2028. The firm has stated it is prepared to sell part of its Bitcoin holdings if needed.

The broader DAT (digital asset treasury) sector has seen consolidation, with Strive completing its acquisition of Semler Scientific. This merger increased Strive's Bitcoin holdings to 12,798 BTC, surpassing Tesla in the ranking of major Bitcoin holders.

Market watchers are also monitoring regulatory developments, including the Digital Asset Market CLARITY Act. A clear legal framework could further boost institutional demand for Bitcoin and increase market stability.

The rise in corporate Bitcoin adoption is not limited to Strategy. Steak 'n Shake recently announced its first $10 million Bitcoin purchase, formalizing a strategic reserve tied to its same-store sales growth.

The DAT sector's future remains uncertain as companies navigate stock performance, debt management, and market volatility. However, continued institutional buying and corporate accumulation suggest a long-term bullish outlook for Bitcoin.