Saylor's 'Bigger Orange' Hint Has Strategy Closing in on 700,000 BTC – Crypto News Bitcoin News

Michael Saylor, chairman of Strategy, has emphasized the company's ongoing Bitcoin acquisition strategy. The firm's Bitcoin holdings have climbed to 687,410 BTC as of 2026-01-18. Saylor has defended this approach, arguing it offers a more strategic use of corporate capital than traditional options.

Strategy continues to raise capital to expand its Bitcoin position. The company recently issued $715 million in preferred shares to fund further purchases. This move occurred as Bitcoin prices dipped below $100,000, testing the resilience of Saylor's long-term vision.

Corporate adoption of Bitcoin as a treasury asset has grown substantially. Over 263 companies now hold Bitcoin on their balance sheets. Strategy remains the largest corporate holder, with its Bitcoin reserves approaching 700,000 BTC.

Why Did This Happen?

Saylor has consistently defended Bitcoin treasury strategies. He argues that companies holding Bitcoin are making rational capital allocation decisions. He compares this to traditional practices like stock buybacks or Treasury bond purchases.

The corporate Bitcoin movement gained momentum in 2025. Public companies increased their BTC holdings from roughly 30–60 in 2024 to approximately 200 by year-end. This trend reflects growing institutional confidence in the cryptocurrency as a strategic asset.

Regulatory clarity has also played a role. Accounting rules and tax guidance have made it easier for corporations to hold and report Bitcoin. Major U.S. banks have even begun extending credit against Bitcoin holdings.

How Did Markets React?

Bitcoin ETF flows have shown renewed strength. US spot Bitcoin ETFs recorded $1.8 billion in weekly inflows as of 2026-01-16. This represented the strongest inflow since early October 2025.

However, total ETF assets remain 24% below previous highs. Assets under management currently stand at $125 billion, compared to a peak of $164.5 billion in Q4 2025. This suggests the recovery is still in early stages.

BlackRock's Bitcoin ETF saw significant inflow on January 16, 2026. The fund recorded $315.8 million in daily flows, signaling strong institutional interest. These movements often correlate with BTC price momentum.

What Are Analysts Watching Next?

The success of Bitcoin treasuries remains debated. Critics argue the model becomes risky if BTC prices fall. Saylor has acknowledged that poorly run companies remain vulnerable regardless of strategy.

Bitcoin's price action remains a key focus. Analysts debate whether current inflows will drive BTC back toward $100,000 or beyond. Structural factors like ETF demand and Bitcoin supply dynamics are seen as important long-term indicators.

Corporate participation in Bitcoin treasuries is expanding. Recent moves by Steak 'n Shake and other firms show the strategy is gaining traction beyond software and financial companies. This could increase pressure on traditional capital allocation models.