The Sandbox Launches Largest LAND Sale With 110 LANDs And 220 Avatars Via GBM Auctions

The Sandbox, a leading social gaming metaverse, has launched its largest LAND sale to date in partnership with GBM Auctions. The sale includes over 110 LANDs and 220 branded avatars across 22 intellectual properties (IPs), all distributed through GBM Auctions’ innovative Win-Win auction protocol. This marks a significant shift in how LAND is brought to market, with auctions preceding The Sandbox’s own platform sale and highlighting GBM’s role as the auction layer for Web3-native asset distribution.

The Win-Win auction model employed by GBM offers a fairer and more transparent way to buy LAND. Unlike traditional NFT sales that reward speed or capital, GBM’s model rewards every participant. Each bid is fully refunded if outbid, comes with an incentive reward based on auction mechanics, and contributes to true, onchain price discovery. This model transforms auctions into high-engagement, trustless events where every bid matters and every bidder benefits.

Cédric Neumann, The Sandbox NFT Sales Director, expressed enthusiasm about the expanded LAND auction, stating that it offers a new, gamified way for people to enter the ecosystem and build the metaverse. Hugo McDonaugh, Co-Founder & CEO of GBM, described the sale as the biggest LAND and avatar sale hosted with The Sandbox, setting a blueprint for how branded assets should be distributed in the open metaverse.

The auction features 80 regular LANDs, 26 premium LANDs, and four estates, including three 3×3 plots and one 6×6 estate, all exclusively available through GBM. Additionally, 220 avatars from 22 different brands are included, with 10 avatars per brand available via auction. Participating IPs include well-known names like Cirque du Soleil, with more to be revealed during the campaign.

The auctions officially went live on 15 July at 2:00 PM UTC and will run for seven days, closing on 22 July. All auctions are primary listings only, with assets not available through open marketplaces or secondary resale during this campaign. Users can participate in the auctions by visiting the dedicated GBM Auctions website.

This drop is significant as it is the first time The Sandbox is leading with auctions before launching the public sale on its own platform. The estates included in this drop are exclusively available via GBM, making them inaccessible through any other marketplace or channel. With avatars and LANDs from more than 20 brands, this is one of the most multi-dimensional and IP-rich activations to date. Powered by GBM’s protocol-native incentive system, the drop ensures every bidder receives value, not just the final winner.

GBM Auctions is the auction protocol redefining how value is distributed onchain. Its innovative Win-Win auction model rewards every participant, not just the winner, setting a new standard for price discovery and value alignment across Web3. GBM has powered over $200M in volume and distributed more than $6M in rewards to date.

The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform where users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, providing both players and creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Attack on Titan, Lacoste, Steve Aoki, The Smurfs, and many more.