The Sandbox Announces Largest LAND Sale With 110 LANDs And 220 Avatars

The Sandbox, a leading social gaming metaverse, has announced its largest LAND sale to date in partnership with GBM Auctions. The sale includes over 110 LANDs and 220 avatars, distributed through GBM's Win-Win auction protocol. This auction marks a significant shift in how LAND is brought to market, with auctions preceding The Sandbox's own platform sale. The Win-Win model rewards every participant, not just the final buyer, by refunding outbid participants and providing incentive rewards based on auction mechanics. This approach ensures true, onchain price discovery and transforms auctions into high-engagement, trustless events where every bid matters and every bidder benefits.

Cédric Neumann, The Sandbox NFT Sales Director, expressed excitement about the expanded LAND auction, highlighting the new, gamified way for people to enter the ecosystem and build the metaverse. Hugo McDonaugh, Co-Founder & CEO of GBM, described the sale as the biggest LAND and avatar sale hosted with The Sandbox, setting a blueprint for how branded assets should be distributed in the open metaverse.

The auction features 80 regular LANDs, 26 premium LANDs, and four estates, including three 3x3 plots and one 6x6 estate, exclusively available through GBM. Additionally, 220 avatars from 22 different brands are included, with 10 avatars per brand available via auction. Participating IPs include well-known names like Cirque du Soleil, with more to be revealed during the campaign.

The auctions officially went live on 15 July at 2:00 PM UTC and will run for seven days, closing on 22 July. All auctions are primary listings only, with assets not available through open marketplaces or secondary resale during this campaign. This drop is significant as it is the first time The Sandbox is leading with auctions before launching the public sale on its own platform, and the estates included are exclusively available via GBM, making them inaccessible through any other marketplace or channel.

GBM Auctions is the auction protocol redefining how value is distributed onchain. Its innovative Win-Win auction model rewards every participant, not just the winner, setting a new standard for price discovery and value alignment across Web3. GBM has powered over $200M in volume and distributed more than $6M in rewards to date.

The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform where users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, providing both players and creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Attack on Titan, Lacoste, Steve Aoki, The Smurfs, and many more.

This LAND sale is a testament to The Sandbox's commitment to innovation and community engagement. By partnering with GBM Auctions and utilizing their Win-Win model, The Sandbox is not only expanding its metaverse but also setting a new standard for fair and transparent asset distribution in the Web3 space. The sale underscores the growing importance of branded assets and IP-rich activations in the metaverse, offering users a unique opportunity to engage with their favorite brands in a new and exciting way.