San Francisco Equity Partners Establishes Xceed Foodservice Group with Acquisition of Sales Concepts and Donovan Food Brokerage

Brown Gibbons Lang & Company (BGL) announced the formation of Xceed Foodservice Group by San Francisco Equity Partners (SFEP), targeting the independent regional foodservice brokerage segments. BGL's Food and Beverage investment banking team advised SFEP on the investment in Sales Concepts, Inc. and Donovan Food Brokerage, aiming to create a platform for food suppliers to grow in the U.S. foodservice industry, valued at $1 trillion. Xceed will partner with leading regional brokerage companies while allowing them to maintain autonomy.

The U.S. foodservice industry, valued at an impressive $1 trillion, encompasses various sectors such as restaurants, school districts, hospitals, hotels, and more [1]. With the increasing complexity of the foodservice ecosystem, the need for efficient brokerage services has become more apparent. To address this gap, San Francisco Equity Partners (SFEP) has formed Xceed Foodservice Group in partnership with Brown Gibbons Lang & Company (BGL) [2].

Xceed Foodservice Group's mission is to invest in and partner with leading regional independent brokerage companies focused on the foodservice ecosystem. This partnership aims to provide sales and marketing services to food suppliers, helping them navigate the complex and localized networks of the foodservice space [2].

BGL's Food and Beverage investment banking team served as the exclusive financial advisor to SFEP in the transaction, leveraging their deep sector knowledge and extensive transaction experience [2]. The team represents companies across the entire food and beverage landscape, from retail of branded and private label products to global supply chain sourcing [1].

By partnering with Xceed, regional brokerage companies will maintain their autonomy while gaining access to a larger platform that can help them grow their businesses in the competitive foodservice market. This partnership model allows each partner to retain its existing name, management team, and personnel, ensuring a seamless transition and minimal disruption to their operations [2].

Xceed's goal is to continue seeking partnerships with additional best-in-class regional foodservice brokerage firms in complementary markets. As the platform grows, it will create a more robust and efficient ecosystem for food suppliers to reach their target customers and grow their businesses in the foodservice industry [2].

Sources:
[1] Brown Gibbons Lang & Company. (2024, July 2). Xceed Foodservice Group: A New Platform for Independent Foodservice Brokers to Thrive in the $1 Trillion Market. https://www.bglco.com/newsroom/press-releases/xceed-foodservice-group-a-new-platform-for-independent-foodservice-brokers-to-thrive-in-the-1-trillion-market
[2] PR Newswire. (2024, July 2). Brown Gibbons Lang & Company Announces the Formation of Xceed Foodservice Group by San Francisco Equity Partners. https://www.prnewswire.com/news-releases/bgl-announces-the-formation-of-xceed-foodservice-group-by-san-francisco-equity-partners-302188219.html