San Antonio Spurs Partner with Ledger for Multi-Year Deal

The San Antonio Spurs, a prominent American professional basketball team, have announced a significant multi-year partnership with Ledger, a leading global provider of digital asset security solutions. This collaboration marks the first time the Spurs have partnered with a French company, further solidifying their international presence and community engagement efforts. Ledger will not only serve as the team's jersey patch sponsor but will also actively participate in the Spurs' ongoing community initiatives in Paris, where the team has a strong following.

The partnership is part of the Spurs' broader strategy to expand their global reach and engage with fans worldwide. The team has a rich history of international collaboration, with notable players like Tony Parker and Boris Diaw having represented the Spurs in the past. The addition of Victor Wembanyama to the team in 2023 further strengthened their ties to France, making this partnership a natural progression.

Ledger's involvement extends beyond sponsorship, as the company will join the Spurs' community efforts in Paris. This collaboration is expected to enhance the team's presence in the region and foster a deeper connection with local fans. The partnership is a testament to the Spurs' commitment to international growth and their ability to adapt to the evolving landscape of sports and technology.

The Spurs' decision to partner with Ledger underscores the growing intersection of sports and digital assets. As the world of cryptocurrency and blockchain technology continues to evolve, partnerships like this one are becoming increasingly common. The Spurs' move to align with a leading digital asset security firm is a strategic decision that positions the team at the forefront of this emerging trend.

The partnership is also a reflection of the Spurs' long-standing tradition of innovation and forward-thinking. The team has consistently sought out new opportunities to engage with fans and expand their brand, and this collaboration with Ledger is another example of their commitment to staying ahead of the curve. The multi-year deal, while specific terms were not disclosed, is expected to bring significant benefits to both parties, including increased brand visibility and enhanced community engagement.

Set to debut during the NBA Draft on June 25, the new Ledger-branded jerseys will be presented to the Spurs’ two first-round picks—No. 2 and No. 14 overall. The partnership marks a pivotal step in the Spurs’ transformation from a traditional NBA powerhouse into a next-generation global sports brand. The Ledger patch will appear on San Antonio Spurs, Austin Spurs, and fan jerseys, as well as shooting shirts and practice gear—reinforcing a global vision that goes beyond basketball.

Beyond jerseys, the partnership expands into community and educational initiatives. Ledger will support the ongoing Paris court renovation project launched during the 2025 NBA Paris Games. Additionally, Ledger becomes the presenting partner of the Spurs Tech & Basketball Camp, a STEM-focused youth program for ages 10–14, blending sports and technology. Ledger will also sponsor the team’s grassroots basketball development programs, including the Spurs Jr. NBA & Sports Academy.

Ledger, trusted by over 7.5 million users across 165 countries, secures more than 20% of the world’s crypto. Its enterprise-grade platform, Ledger Enterprise™, supports more than 70 global organizations. Ledger Academy, its educational arm, leads the charge in digital asset literacy. The Spurs’ deep French ties, including seven French players in franchise history, amplify the cultural connection with Ledger, a French-founded company. The partnership will also highlight the U.S. as Ledger’s largest market.

“This moment cements a decades-long history of international collaboration and growth,” said RC Buford, CEO of Spurs Sports & Entertainment. “With Ledger, we’re connecting with the next generation of fans and leaders worldwide.”

“Partnering with the Spurs—an iconic, globally minded U.S. team—is a natural fit,” said Pascal Gauthier, Chairman & CEO of Ledger. “This marks a new chapter in Ledger’s mission to empower digital ownership.”

With players from over 30 countries having suited up since joining the NBA in 1976, the Spurs are widely recognized as pioneers in international scouting and global community engagement. This partnership with Ledger extends that legacy into the blockchain era—marrying security, innovation, and sport on a global scale.