Samsung Wallet Becomes Crypto Super App with Coinbase Integration

Samsung Electronics and Coinbase have expanded their partnership to integrate cryptocurrency services into the Samsung Wallet app, offering over 75 million Galaxy users in the United States direct access to Coinbase One, the exchange's premium trading platform. This collaboration, described as the largest single consumer distribution effort by Coinbase to date, aims to streamline crypto trading, staking, and payments within Samsung's ecosystem. Users can now access zero trading fees on select assets, enhanced staking rewards, and exclusive partner offers without leaving the Samsung Wallet app or moving funds between platforms Samsung Adds Coinbase Crypto Access for 75M Galaxy Device Users^[1].

The integration links Samsung Pay with Coinbase accounts, enabling Galaxy users to make payments tied to their crypto holdings. This functionality places crypto tools alongside traditional payment methods, such as credit cards and transit passes, within the Samsung Wallet. For example, users can now view their crypto balances, execute trades, and manage staking rewards in a single interface, eliminating the need for separate apps Samsung Coinbase Partnership Expands Galaxy Wallet^[2]. The partnership also includes a 3-month free trial of Coinbase One for U.S. Galaxy users, along with a $25 credit for their first trade. Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, emphasized the goal of enhancing user experience by "meeting people where they already are" Samsung, Coinbase Global Expansion Targets 1B Galaxy Users^[3].

Security is a central focus of the integration, leveraging Samsung's Knox security platform. This includes hardware-level encryption, tokenization, and biometric authentication to protect sensitive data on-device. The collaboration also mandates Know-Your-Customer (KYC) verification for accessing Coinbase One benefits, with regional availability and features varying based on local regulations Samsung Wallet Users Get 3-Month Free Coinbase One Access in the US^[4]. Shan Aggarwal, Coinbase's Chief Business Officer, highlighted the partnership's potential to "deliver the best value for people to access crypto," starting with the U.S. market and expanding globally Samsung and Coinbase Bring Crypto to Galaxy Users^[5].

The partnership builds on an earlier integration in July 2025, which allowed U.S. users to purchase crypto via Samsung Pay. The expanded offering now embeds Coinbase's services directly into Samsung Wallet, a rebranded app that consolidates Samsung Pay and Samsung Pass. This move positions Samsung Wallet as a "super app" for financial and digital identity management, including peer-to-peer payments, digital IDs, and loyalty cards Samsung Wallet Seeks 'Premium' Crypto with Coinbase One Access on Galaxy^[6]. Analysts note that the collaboration aligns with broader industry trends of tech companies embedding crypto into mainstream ecosystems, potentially accelerating mass adoption by reducing onboarding friction Samsung, Coinbase Forge Deeper Alliance: Crypto Access Unlocked for US Galaxy Users^[7].

While the initial rollout targets U.S. users, Samsung and Coinbase plan to expand the program to international markets over the coming months. The companies emphasized that regional regulatory frameworks and app updates will dictate the phased implementation. For now, the partnership focuses on accessibility and convenience, with Coinbase One's zero-fee trades and staking rewards serving as incentives for new users. The integration also reflects Coinbase's strategy to diversify beyond trading, expanding into custody, payments, and derivatives markets Samsung Expands Coinbase Partnership with Wallet Integration^[8].

This collaboration underscores the growing convergence of traditional finance and crypto, with Samsung's 1.2 billion active Galaxy users representing a significant opportunity for Coinbase. By embedding crypto tools into a widely used mobile platform, the partnership aims to normalize digital asset usage, positioning Samsung Wallet as a gateway for mainstream adoption. As the crypto market continues to evolve, such integrations may set a precedent for other tech firms to follow, further embedding blockchain technology into everyday consumer experiences.