Samsung Unveils Galaxy Z Flip 7, Z Fold 7, AI Innovations at Galaxy Unpacked

Samsung Electronics Co. is set to unveil its latest innovations in foldable smartphones and AI-powered devices at its Galaxy Unpacked event on July 9 in Brooklyn, New York. The event, scheduled to start at 10 a.m. local time, will introduce the Galaxy Z Flip 7, Galaxy Z Fold 7, and Galaxy Watch 8, along with new AI features designed to enhance user experience.

The Galaxy Z Flip 7 and Galaxy Z Fold 7 are expected to feature improved designs, functionalities, and overall user experience, aiming to maintain Samsung's dominance in the foldable phone market. The Galaxy Z Flip 7 is rumored to have a larger and more functional external display, making it more user-friendly for those who prefer not to open their phones frequently. The Galaxy Z Fold 7, on the other hand, is anticipated to address common issues with foldable devices, such as thinness, bezel size, and durability, further refining the smartphone-tablet crossover experience.

Samsung's focus on AI is evident with the introduction of its Galaxy AI suite, a collection of AI-powered tools designed to revolutionize how consumers interact with their devices. These tools include advanced photo editing, real-time translation, productivity enhancements, and improved search capabilities. The integration of AI is a strategic move by Samsung to stay competitive in the rapidly evolving tech landscape, where smart, context-aware tools are in high demand.

Samsung is also reportedly in talks to include Perplexity’s AI assistant on future Galaxy devices, which could serve as a pre-installed replacement or supplement to Google Assistant in certain markets. This move would give Samsung greater control over the user experience and reduce its reliance on Google’s ecosystem, marking a significant shift in the company's AI strategy.

The competition in the foldable market is intense, with Chinese brands aggressively expanding their foldable offerings. Honor, for instance, has unveiled the Magic V5, an extra-thin foldable device that appeals to users seeking both power and style. In the United States, Google is set to launch the Pixel 10 Pro Fold later this summer, posing a direct challenge to Samsung's dominance. Apple, Samsung's largest global competitor, is also rumored to be developing its own foldable iPhone, which could potentially disrupt the market and drive foldable phones towards mass adoption.

Samsung's commitment to AI extends beyond mobile devices. The company has integrated AI features into its budget models and is showcasing new AI-driven products at the 2025 Southeast Asia Tech Seminar. These advancements highlight Samsung's broader strategy to leverage AI across its product portfolio, enhancing user experiences and driving innovation.

The Exynos 2500, a 3nm GAA-based mobile SoC, is another key component of Samsung's AI strategy. This processor delivers enhanced on-device AI performance with a deca-core CPU, including a high-performance Arm core. The Exynos 2500's NPU performs up to 59 trillion operations per second, a 39% increase in performance, underscoring Samsung's commitment to pushing the boundaries of AI technology.

Samsung's AI-driven personalization is also transforming the retail experience, both online and in traditional retail settings. The company is leveraging AI to create personalized shopping experiences on Samsung.com and in physical stores, further enhancing customer engagement and satisfaction.

In summary, Samsung's upcoming Galaxy Unpacked event on July 9 will showcase the company's latest innovations in foldable smartphones and AI-powered devices. The Galaxy Z Flip 7, Galaxy Z Fold 7, and Galaxy Watch 8, along with the Galaxy AI suite, represent Samsung's commitment to staying at the forefront of technology. The company's strategic moves in AI and foldable devices position it well to compete in a rapidly evolving market, where innovation and user experience are key differentiators.