Samsung Unveils New Foldable Phones with AI, Aims to Become Mainstream Leader

Samsung Electronics unveiled thinner, lighter new foldable phones to fend off Chinese competition in the premium segment. The Galaxy Z Fold 7 phone is priced at $1,999, while the Galaxy Z Flip 7 FE is priced at $899. Samsung aims to take a leadership position in AI by enhancing cooperation with external partners like Google. Analysts say the new models tackle issues with foldable phones, but high prices and lack of use cases remain concerns.

Samsung Electronics has introduced two new foldable phones, the Galaxy Z Fold 7 and Galaxy Z Flip 7 FE, aiming to capture the premium segment and fend off competition from Chinese manufacturers. The Galaxy Z Fold 7, priced at $1,999, is the company's latest flagship foldable device, featuring a thinner and lighter design compared to its predecessors. The Galaxy Z Flip 7 FE, priced at $899, is a more affordable version of the Galaxy Z Flip 7, targeting a broader audience without compromising on essential features.

The new devices are part of Samsung's strategy to reimagine foldable experiences with AI tools for editing, productivity, and daily briefings. The Galaxy Z Fold 7, for instance, will fully utilize its unfolded display for photo editing and productivity, while the Galaxy Z Flip 7 FE will include AI-powered features like the Now Bar on the cover screen for instant access to music controls and notifications. Both devices are expected to run on the Android 16-based One UI 8 platform, which includes AI-powered tools for enhanced user experiences [3].

Samsung aims to solidify its leadership position in AI by enhancing cooperation with external partners like Google. The company has integrated Google's AI capabilities into its devices, such as the Gemini Live feature on the cover screen of the Galaxy Z Flip 7 FE, which provides real-time AI-powered filters for selfies. Additionally, the new devices include the Personal Data Engine for sensitive data encryption and the ProVisual Engine for framing subjects more effectively while capturing photos [3].

While the new models address some of the issues with foldable phones, such as design and functionality, analysts remain concerned about the high prices and lack of use cases for these devices. The Galaxy Z Fold 7's steep price tag of $1,999 may deter potential buyers, especially in a competitive market where other high-end smartphones are available at lower prices. Similarly, the Galaxy Z Flip 7 FE's price of $899 may not be low enough to attract a broad range of consumers, particularly those who are not interested in foldable devices [1].

In conclusion, Samsung's new foldable phones represent a significant step forward in design and functionality, leveraging AI to enhance user experiences. However, the high prices and lack of clear use cases may pose challenges in capturing the premium segment and fending off competition from Chinese manufacturers.

References:
[1] https://www.financialexpress.com/life/technology-samsung-galaxy-z-fold-7-and-galaxy-z-flip-7-india-prices-leaked-ahead-of-todays-launch-details-inside-3907737/
[2] https://www.techlusive.in/mobile-phones/samsung-galaxy-z-flip-7-fe-launched-as-an-affordable-version-of-galaxy-z-flip-7-check-specs-price-features-design-1570351/
[3] https://www.business-standard.com/technology/tech-news/samsung-says-upcoming-foldables-are-reimagined-around-ai-what-to-expect-125070900592_1.html