Samsung Surpasses Apple in US Smartphone Market Share, Takes Lead Globally

Monday, Aug 18, 2025 12:03 pm ET1min read

Apple's iPhone sales declined 2% YoY to 44.8 million units in Q2, while Samsung's shipments surged 7% to 57.5 million phones, leading to a 1% increase in Samsung's market share to 20%. In the US, Samsung's market share rose from 23% to 31%, with the Galaxy Z Fold 7 experiencing strong preorders and sales. Apple's market share in the US declined from 56% to 49%.

Samsung Surpasses Apple in US Smartphone Market Share, Takes Lead Globally

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