Samsung: pre-orders of new foldable phones hit record in Korea

Samsung: pre-orders of new foldable phones hit record in Korea

Samsung has seen a significant shift in pre-order demand for its latest foldable phones, the Galaxy Z Fold 7 and Galaxy Z Flip 7, in South Korea. According to recent reports, the Galaxy Z Fold 7 has received more pre-orders than the Galaxy Z Flip 7, marking a departure from the historical trend where the Flip series has consistently outsold the Fold models [1].

The Galaxy Z Fold 7 has captured 60% of the pre-orders, while the Galaxy Z Flip 7 accounts for the remaining 40% [1]. This is a notable change, as in previous years, the Galaxy Z Flip models received a larger share of pre-orders. For instance, in 2023, the Galaxy Z Flip 5 received 70% of the pre-orders, while the Galaxy Z Fold 5 accounted for 30% [1].

Analysts predict that the Galaxy Z Fold 7 and Galaxy Z Flip 7 pre-orders could break the 1.02 million record set by their predecessors, the Galaxy Z Fold 5 and Galaxy Z Flip 5, in South Korea [1]. This trend is expected to continue in other regions as well, given the substantial improvements in the Galaxy Z Fold 7, such as a slimmer design, wider cover screen, improved camera hardware, and being the lightest foldable phone on the market [3].

Apple is set to enter the foldable phone market by the end of 2026, following Samsung's lead. The design of Apple's foldable iPhone is expected to resemble the Galaxy Z Fold series, with Samsung Display supplying the OLED screens [2]. This move by Apple is more about catching up than innovating, as Apple focuses on refining existing technology to minimize screen creases and enhance hinge durability [2].

References:
[1] https://www.sammobile.com/news/galaxy-z-fold-7-pre-orders-outshine-galaxy-z-flip-7-korea/
[2] https://www.gurufocus.com/news/2989149/apple-aapl-enters-foldable-phone-market-following-samsungs-lead
[3] https://www.androidpolice.com/galaxy-z-fold-7-more-preorders-than-flip-7/